selected publications academic article Varadarajan, R., Welden, R. B., Arunachalam, S., Haenlein, M., & Gupta, S. (2022). Digital product innovations for the greater good and digital marketing innovations in communications and channels: Evolution, emerging issues, and future research directions. International Journal of Research in Marketing. 39(2), 482-501. Vadakkepatt, G., Shankar, V., & Varadarajan, R. (2021). Should firms invest more in marketing or R&D to maintain sales leadership? An empirical analysis of sales leader firms. Journal of the Academy of Marketing Science. 49(6), 1088-1108. Varadarajan, R. (2021). Dr. Shelby D. Hunt: A world-renowned marketing scholar, marketing legend, thought leader, mentor and more. Journal of Global Scholars of Marketing Science. 31(2), 142-150. Varadarajan, R. (2020). Market Exchanges, Negative Externalities and Sustainability. 40(3), 309-318. Varadarajan, R. (2020). Recollections: Dr. Robert F. Lusch. 40(3), 319-319. Otto, A. S., Szymanski, D. M., & Varadarajan, R. (2020). Customer satisfaction and firm performance: insights from over a quarter century of empirical research. Journal of the Academy of Marketing Science. 48(3), 543-564. Varadarajan, R. (2020). Customer information resources advantage, marketing strategy and business performance: A market resources based view. Industrial Marketing Management. 89, 89-97. Varadarajan, R. (2019). Theoretical underpinnings of research in strategic marketing: a commentary. 47(1), 30-36. Varadarajan, R. (2018). Advances in strategic marketing and the advancement of the marketing discipline: the promise of theory. 34(1-2), 71-85. Varadarajan, R. (2018). A Commentary on "Transformative Marketing: The Next 20 Years". Journal of Marketing. 82(4), 15-18. Varadarajan, R., & Kaul, R. (2018). Doing well by doing good innovations: alleviation of social problems in emerging markets through corporate social innovations. Journal of Business Research. 86, 225-233. Varadarajan, R. (2017). Innovating for sustainability: a framework for sustainable innovations and a model of sustainable innovations orientation. Journal of the Academy of Marketing Science. 45(1), 14-36. Varadarajan, R. (2017). Musings on interesting and impactful theory and research. Journal of the Academy of Marketing Science. 45(1), 10-13. Varadarajan, R. (2016). SUSTAINABILITY AND MARKETING: CONCURRENT PURSUIT OF A SMALLER ENVIRONMENTAL FOOTPRINT AND A LARGER MARKET FOOTPRINT. Review of Marketing Research. 13, 1-27. Varadarajan, R. (2014). Toward Sustainability: Public Policy Global Social Innovations for Base-of-the-Pyramid Markets, and Demarketing for a Better World. Journal of International Marketing. 22(2), 1-20. Cavazos, C., & Varadarajan, R. (2012). Manager's intentions toward entering into strategic marketing alliances: an empirical investigation. Journal of Strategic Marketing. 20(7), 571-588. Kalaignanam, K., & Varadarajan, R. (2012). Offshore outsourcing of customer relationship management: conceptual model and propositions. Journal of the Academy of Marketing Science. 40(2), 347-363. Reinartz, W., Dellaert, B., Krafft, M., Kumar, V., & Varadarajan, R. (2011). Retailing Innovations in a Globalizing Retail Market Environment. Journal of Retailing. 87(SUPPL. 1), S53-S66. Varadarajan, R. (2010). Strategic marketing and marketing strategy: domain, definition, fundamental issues and foundational premises. Journal of the Academy of Marketing Science. 38(2), 119-140. Varadarajan, R., Srinivasan, R., Vadakkepatt, G. G., Yadav, M. S., Pavlou, P. A., Krishnamurthy, S., & Krause, T. (2010). Interactive Technologies and Retailing Strategy: A Review, Conceptual Framework and Future Research Directions. Journal of Interactive Marketing. 24(2), 96-110. Varadarajan, R. (2010). Programmatic, programmatically non-programmatic and beyond: reflections on the role of collaboration, serendipity and strategic windows in my research pursuits. Journal of Strategic Marketing. 18(2), 89-102. Gupta, P., Yadav, M. S., & Varadarajan, R. (2009). How Task-Facilitative Interactive Tools Foster Buyers' Trust in Online Retailers: A Process View of Trust Development in the Electronic Marketplace. Journal of Retailing. 85(2), 159-176. Varadarajan, R. (2009). Fortune at the bottom of the innovation pyramid: The strategic logic of incremental innovations. Business Horizons. 52(1), 21-29. Varadarajan, R., & Yadav, M. S. (2009). Marketing Strategy in an Internet-Enabled Environment: A Retrospective on the First Ten Years of JIM and a Prospective on the Next Ten Years. Journal of Interactive Marketing. 23(1), 11-22. Varadarajan, R. (2009). Outsourcing: Think more expansively. Journal of Business Research. 62(11), 1165-1172. Varadarajan, R., Yadav, M. S., & Shankar, V. (2008). First-mover advantage in an Internet-enabled market environment: conceptual framework and propositions. Journal of the Academy of Marketing Science. 36(3), 293-308. Kalaignanam, K., Kushwaha, T., & Varadarajan, P. (2008). Marketing operations efficiency and the internet: An organizing framework. Journal of Business Research. 61(4), 300-308. Kalaignanam, K., Shankar, V., & Varadarajan, R. (2007). Asymmetric new product development alliances: Win-win or win-lose partnerships?. Management science. 53(3), 357-374. Varadarajan, R., DeFanti, M. P., & Busch, P. S. (2006). Brand portfolio, corporate image, and reputation: Managing brand deletions. 34(2), 195-205. Bohling, T., Bowman, D., LaValle, S., Mittal, V., Das, N., Ramani, G., & Varadarajan, R. (2006). CRM implementation: Effectiveness issues and insights. Journal of Service Research. 9(2), 184-194. Jayachandran, S., & Varadarajan, R. (2006). Does success diminish competitive responsiveness? Reconciling conflicting perspectives. Journal of the Academy of Marketing Science. 34(3), 284-294. Yadav, M. S., & Varadarajan, R. (2005). Interactivity in the electronic marketplace: An exposition of the concept and implications for research. Journal of the Academy of Marketing Science. 33(4), 585-603. Yadav, M. S., & Varadarajan, P. R. (2005). Understanding product migration to the electronic marketplace: A conceptual framework. Journal of Retailing. 81(2), 125-140. White, J. C., Varadarajan, P. R., & Dacin, P. A. (2003). Market Situation Interpretation and Response: The Role of Cognitive Style, Organizational Culture, and Information Use. 67(3), 63-79. Varadarajan, P. R. (2003). Introduction to special section. Journal of the Academy of Marketing Science. 31(3), 312-313. Varadarajan, P. R. (2003). Journal of the Academy of Marketing Science, 2000 to 2003. Journal of the Academy of Marketing Science. 31(4), 365-367. Varadarajan, P. R. (2003). Musings on relevance and rigor of scholarly research in marketing. Journal of the Academy of Marketing Science. 31(4), 368-376. Varadarajan, P. R., & Yadav, M. S. (2002). Marketing strategy and the Internet: An organizing framework. Journal of the Academy of Marketing Science. 30(4), 296-312. Varadarajan, P. R. (2002). From the editor. Journal of the Academy of Marketing Science. 30(4), 285-285. Varadarajan, P. R. (2002). Journal of the Academy of Marketing Science: Editorial policies. Journal of the Academy of Marketing Science. 30(1), 3-4. Troy, L. C., Szymanski, D. M., & Varadarajan, P. R. (2001). Generating new product ideas: An initial investigation of the role of market information and organizational characteristics. Journal of the Academy of Marketing Science. 29(1), 89-101. Varadarajan, P. R., Jayachandran, S., & White, J. C. (2001). Strategic Interdependence in Organizations: Deconglomeration and Marketing Strategy. Journal of Marketing. 65(1), 15-28. Varadarajan, P. R. (2000). From the editor-elect. Journal of the Academy of Marketing Science. 28(3), 327-329. Jayachandran, S., Gimeno, J., & Varadarajan, P. R. (1999). The Theory of Multimarket Competition: A Synthesis and Implications for Marketing Strategy. Journal of Marketing. 63(3), 49-49. Varadarajan, P. R., & Jayachandran, S. (1999). Marketing strategy: An assessment of the state of the field and outlook. Journal of the Academy of Marketing Science. 27(2), 120-143. Jayachandran, S., Gimeno, J., & Varadarajan, P. R. (1999). The Theory of Multimarket Competition: A Synthesis and Implications for Marketing Strategy. Journal of Marketing. 63(3), 49-66. Varadarajan, P. R. (1999). Strategy content and process perspectives revisited. Journal of the Academy of Marketing Science. 27(1), 88-100. Varadarajan, P. R. (1996). From the Editor: Reflections on Research and Publishing. Journal of Marketing. 60(4), 3-6. Varadarajan, P. R. (1996). From the Editor: The Journal of Marketing, 1993 to 1996. Journal of Marketing. 60(4), 1-2. McKee, D., & Varadarajan, P. R. (1995). Special issue on sustainable competitive advantage. Journal of Business Research. 33(2), 77-79. Varadarajan, P. R., & Cunningham, M. H. (1995). Strategic alliances: A synthesis of conceptual foundations. Journal of the Academy of Marketing Science. 23(4), 282-296. Varadarajan, P. R., & Clark, T. (1994). Delineating the scope of corporate, business, and marketing strategy. Journal of Business Research. 31(2-3), 93-105. CLARK, T., VARADARAJAN, P. R., & PRIDE, W. M. (1994). ENVIRONMENTAL-MANAGEMENT - THE CONSTRUCT AND RESEARCH PROPOSITIONS. Journal of Business Research. 29(1), 23-38. Varadarajan, P. R., Bharadwaj, S. G., & Thirunarayana, P. N. (1994). Executives' attitudes toward consumerism and marketing: An exploration of theoretical and emperical linkages in an industrializing country. Journal of Business Research. 29(2), 83-100. Kerin, R. A., Varadarajan, P. R., & Peterson, R. A. (1993). First-mover advantage. IEEE Engineering Management Review. 21(4), 19-33. Szymanski, D. M., Bharadwaj, S. G., & Varadarajan, P. R. (1993). Standardization versus Adaptation of International Marketing Strategy: An Empirical Investigation. Journal of Marketing. 57(4), 1-1. Bharadwaj, S. G., Varadarajan, P. R., & Fahy, J. (1993). Sustainable Competitive Advantage in Service Industries: A Conceptual Model and Research Propositions. Journal of Marketing. 57(4), 83-99. Bharadwaj, S. G., Varadarajan, P. R., & Fahy, J. (1993). Sustainable Competitive Advantage in Service Industries: A Conceptual Model and Research Propositions. Journal of Marketing. 57(4), 83-83. Szymanski, D. M., Bharadwaj, S. G., & Varadarajan, P. R. (1993). An Analysis of the Market Share-Profitability Relationship. Journal of Marketing. 57(3), 1-1. Szymanski, D. M., Bharadwaj, S. G., & Varadarajan, P. R. (1993). An Analysis of the Market Share-Profitability Relationship. Journal of Marketing. 57(3), 1-18. Szymanski, D. M., Bharadwaj, S. G., & Varadarajan, P. R. (1993). Standardization versus Adaptation of International Marketing Strategy: An Empirical Investigation. Journal of Marketing. 57(4), 1-17. MENON, A., & VARADARAJAN, P. R. (1992). A MODEL OF MARKETING KNOWLEDGE USE WITHIN FIRMS. Journal of Marketing. 56(4), 53-71. Kerin, R. A., Varadarajan, P. R., & Peterson, R. A. (1992). First-Mover Advantage: A Synthesis, Conceptual Framework, and Research Propositions. Journal of Marketing. 56(4), 33-52. Kerin, R. A., Varadarajan, P. R., & Peterson, R. A. (1992). First-Mover Advantage: A Synthesis, Conceptual Framework, and Research Propositions. Journal of Marketing. 56(4), 33-33. Menon, A., & Varadarajan, P. R. (1992). A Model of Marketing Knowledge use within Firms. Journal of Marketing. 56(4), 53-71. Varadarajan, P. R., Bharadwaj, S. G., & Thirunarayana, P. N. (1992). Attitudes Towards Marketing Practices, Consumerism and Government Regulations:. Journal of International Consumer Marketing. 4(1-2), 121-158. Varadarajan, P. R. (1992). Marketings contribution to strategy: The view from a different looking glass. Journal of the Academy of Marketing Science. 20(4), 335-343. McKee, D. O., Conant, J. S., Varadarajan, P. R., & Mokwa, M. P. (1992). Success-producer and failure-preventer marketing skills: A social learning theory interpretation. Journal of the Academy of Marketing Science. 20(1), 17-26. Cespedes, F. V., Kerin, R. A., Mahajan, V., & Varadarajan, P. R. (1991). Contemporary Perspectives on Strategic Market Planning. Journal of Marketing. 55(2), 77-77. Bharadwaj, S. G., Thirunarayana, P. N., & Varadarajan, P. R. (1991). Attitudes towards Marketing Practices, Consumerism and Government Regulations: An Exploratory Survey of Consumers in India. Vikalpa. 16(1), 15-28. Varadarajan, P. R. (1991). Perspectives on Corporate Excellence in Retailing. Journal of Marketing Channels. 1(2), 29-52. Varadarajan, P. R. (1990). Product portfolio analysis and market share objectives: An exposition of certain underlying relationships. Journal of the Academy of Marketing Science. 18(1), 17-29. Conant, J. S., Mokwa, M. P., & Varadarajan, P. R. (1990). Strategic types, distinctive marketing competencies and organizational performance: A multiple measuresbased study. Strategic Management Journal. 11(5), 365-383. Varadarajan, P. R., & Ramanujam, V. (1990). THE CORPORATE PERFORMANCE CONUNDRUM: A SYNTHESIS OF CONTEMPORARY VIEWS AND AN EXTENSION. Journal of Management Studies. 27(5), 463-483. McKee, D. O., Varadarajan, P. R., & Vassar, J. (1990). A taxonomy of marketing planning styles. Journal of the Academy of Marketing Science. 18(2), 131-141. Varadarajan, P. R., & Thirunarayana, P. N. (1990). Consumers Attitudes towards Marketing Practices, Consumerism and Government Regulations: Crossnational Perspectives. European Journal of Marketing. 24(6), 6-23. RAMANUJAM, V., & VARADARAJAN, P. (1989). RESEARCH ON CORPORATE DIVERSIFICATION - A SYNTHESIS. Strategic Management Journal. 10(6), 523-551. McKee, D. O., Varadarajan, P. R., & Pride, W. M. (1989). Strategic Adaptability and Firm Performance: A Market-Contingent Perspective. Journal of Marketing. 53(3), 21-35. Jaworski, B. J., & Varadarajan, P. R. (1989). Book Review: The PIMS Principles: Linking Strategy to Performance. Journal of Marketing. 53(2), 126-129. SAGER, J. K., FUTRELL, C. M., & VARADARAJAN, R. (1989). EXPLORING SALESPERSON TURNOVER - A CAUSAL MODEL. Journal of Business Research. 18(4), 303-326. MCKEE, D. O., VARADARAJAN, P. R., & PRIDE, W. M. (1989). STRATEGIC ADAPTABILITY AND FIRM PERFORMANCE - A MARKET-CONTINGENT PERSPECTIVE. Journal of Marketing. 53(3), 21-35. VARADARAJAN, P. R., & MENON, A. (1988). CAUSE-RELATED MARKETING - A COALIGNMENT OF MARKETING STRATEGY AND CORPORATE PHILANTHROPY. Journal of Marketing. 52(3), 58-74. Varadarajan, P. R., & Menon, A. (1988). Cause-Related Marketing: A Coalignment of Marketing Strategy and Corporate Philanthropy. Journal of Marketing. 52(3), 58-74. Parasuraman, A., & Varadarajan, P. R. (1988). Robustness of ordinal measures of competitive strategy variables employed in business research A PIMS data-based analysis. Journal of Business Research. 17(1), 101-113. Zeithaml, V. A., Varadarajan, P. R., & Zeithaml, C. P. (1988). The Contingency Approach: Its Foundations and Relevance to Theory Building and Research in Marketing. European Journal of Marketing. Volume 22(Issue 7), 37-64. Sager, J. K., Varadarajan, P. R., & Futrell, C. M. (1988). Understanding Salesperson Turnover: A Partial Evaluation of Mobley's Turnover Process Model. Journal of Personal Selling and Sales Management. 8(1), 21-36. Dubofsky, P., & Varadarajan, P. R. (1987). Diversification and Measures of Performance: Additional Empirical Evidence. Academy of Management Journal. 30(3), 597-608. VARADARAJAN, P., & RAMANUJAM, V. (1987). DIVERSIFICATION AND PERFORMANCE: A REEXAMINATION USING A NEW TWO-DIMENSIONAL CONCEPTUALIZATION OF DIVERSITY IN FIRMS. Academy of Management Journal. 30(2), 380-393. Varadarajan, P. R., & Ramanujam, V. (1987). Diversification and Performance: A Reexamination using A New Two-Dimensional Conceptualization of Diversity in Firms. Academy of Management Journal. 30(2), 380-393. Johnston, M. W., Varadarajan, P. R., Futrell, C. M., & Sager, J. (1987). The Relationship Between Organizational Commitment, Job Satisfaction, and Turnover Among New Salespeople. Journal of Personal Selling and Sales Management. 7(3), 29-38. McKee, D., Varadarajan, P. R., & Vassar, J. (1986). The marketing planning orientation of hospitals: an empirical study. Journal of health care marketing. 6(4), 50-60. KOLARI, J. W., ROSE, P. S., & VARADARAJAN, P. R. (1986). NOW-ACCOUNT STRATEGIES OF DEPOSITORY INSTITUTIONS - A RECENT SURVEY OF GOALS, PRICING POLICIES, COSTS, AND RETURNS IN NEW-ENGLAND. Journal of Business Research. 14(5), 441-457. Varadarajan, P. R. (1986). Product Diversity and Firm Performance: An Empirical Investigation. Journal of Marketing. 50(3), 43-57. Varadarajan, P. R. (1986). Horizontal Cooperative Sales Promotion: A Framework for Classification and Additional Perspectives. Journal of Marketing. 50(2), 61-73. Varadarajan, P. R. (1986). COOPERATIVE SALES PROMOTION: AN IDEA WHOSE TIME HAS COME. Journal of Consumer Marketing. Volume 3(Issue 1), 15-33. Varadarajan, P. R., & Rajaratnam, D. (1986). Symbiotic Marketing Revisited. Journal of Marketing. 50(1), 7-17. Varadarajan, P. R. (1985). A twofactor classification of competitive strategy variables. Strategic Management Journal. 6(4), 357-375. FUTRELL, C. M., & VARADARAJAN, P. R. (1985). MARKETING EXECUTIVES PERCEPTIONS OF EQUITABLE SALARY INCREASES. 14(1), 59-67. Varadarajan, P. R. (1985). Joint sales promotion: An emerging marketing tool. Business Horizons. 28(5), 43-49. PARASURAMAN, A., & VARADARAJAN, P. (1985). MARKETING STRATEGY AND DIFFERENTIAL ADVANTAGE - COMMENT. Journal of Marketing. 49(2), 124-128. Parasuraman, A., & Varadarajan, P. (1985). More on Marketing Strategy and Differential Advantage. Journal of Marketing. 49(2), 124-128. Rajan Varadarajan, P. (1985). Product effort and promotion effort hypotheses: An empirical investigation. Journal of the Academy of Marketing Science. 13(1-2), 47-61. Varadarajan, P. R. (1985). Vaulting trade barriers: The Japanese approach. Long Range Planning. 18(1), 73-79. VARADARAJAN, P., & FUTRELL, C. (1984). FACTORS AFFECTING PERCEPTIONS OF SMALLEST MEANINGFUL PAY INCREASES. Industrial Relations. 23(2), 278-286. Varadarajan, P. R. (1984). Consumer Responses to Small Business Coupon Sales Promotions. Entrepreneurship: Theory and Practice. 9(2), 17-26. Varadarajan, P. R. (1984). Marketing in developing countries: The new frontier. Long Range Planning. 17(6), 118-126. VARADARAJAN, P. (1984). PRODUCT-MARKET GROWTH CONSIDERATIONS - A MICROANALYTIC PERSPECTIVE. AKRON BUSINESS AND ECONOMIC REVIEW. 15(1), 12-19. VARADARAJAN, P. (1983). THE SUSTAINABLE GROWTH-MODEL - A TOOL FOR EVALUATING THE FINANCIAL FEASIBILITY OF MARKET SHARE STRATEGIES. Strategic Management Journal. 4(4), 353-367. VARADARAJAN, P. (1983). INTENSIVE GROWTH OPPORTUNITIES - AN EXTENDED CLASSIFICATION. California Management Review. 25(3), 118-132. VARADARAJAN, P., & FUTRELL, C. M. (1983). MARKETING EXECUTIVES PERCEPTIONS OF THE DETERMINANTS OF SALARY INCREASES - A FACTOR ANALYTIC STUDY. AKRON BUSINESS AND ECONOMIC REVIEW. 14(4), 6-13. Varadarajan, P., & Berry, L. L. (1983). Strategies for Growth in Banking: An Exposition. International Journal of Bank Marketing. Volume 1(Issue 1), 15-25. VARADARAJAN, P., & DILLON, W. R. (1982). INTENSIVE GROWTH STRATEGIES - A CLOSER EXAMINATION. 10(4), 503-522. Varadarajan, P., & Dillon, W. R. (1981). Competitive position effects and market share: An exploratory investigation. Journal of Business Research. 9(1), 49-64. chapter Bharadwaj, S. G., Fahy, J., & Varadarajan, P. R. (2015). Sustainable Competitive Advantage in Service Industries: a Conceptual Model and Research Propositions. Proceedings of the 1992 Academy of Marketing Science (AMS) Annual Conference. (pp. 441-443). Springer Nature. Varadarajan, R. (2012). Strategic marketing and marketing strategy. HANDBOOK OF MARKETING STRATEGY. (pp. 9-27). Edward Elgar Publishing. Varadarajan, R. (2012). B2B relationship underpinnings of outsourcing. HANDBOOK OF BUSINESS-TO-BUSINESS MARKETING. (pp. 400-414). Edward Elgar Publishing. Varadarajan, R. (2011). Conjectures on innovation drivers in an emerging market: India. Handbook of Research in International Marketing, Second Edition. (pp. 117-134). Jain, S., Varadarajan, P. R., & Yadav, M. S. (2003). Chapter 16: Competitive Strategy in a Global Electronic Marketplace: Extant Strategy Perspectives Revisited. Handbook of Research in International Marketing. Edward Elgar Publishing. Rajan Varadarajan, P., & Yadav, M. S. (2003). Competitive Strategy in a Global Electronic Marketplace: Extant Strategy Perspectives Revisited. Handbook of Research in International Marketing. (pp. 313-335). Edward Elgar Publishing. Varadarajan, P. R., & Cunningham, M. H. (2000). Strategic Alliances: A Synthesis of Conceptual Foundations. Handbook of Relationship Marketing. (pp. 271-302). SAGE Publications.
teaching activities MKTG442 Innovation & Prod Mgmt Instructor MKTG448 Marketing Strategy Instructor MKTG671 Product Innovation Instructor MKTG682 Sem Mktg Strategy Resrch Instructor
chaired theses and dissertations Dan, Sujan Mathew (2009-05). An empirical examination of the role of characteristics of the format, standard setting alliance and alliance partners in the market acceptance of formats. Dwyer, Paul Vincent (2009-05). Diversity of thought in the blogosphere: implications for influencing and monitoring image. Kalaignanam, Kartik (2009-05). Essays on new product development alliances. Srivastava, Mona (2009-05). Consumers' Cognitive, Affective, and Behavioral Responses to an Invasion of Privacy: Essays on Understanding Consumer's Privacy Concerns. Tam, Wing Yin Leona (2006-10). Goal pursuit is more than planning: the moderating role of regulatory fit. Vadakkepatt, Gautham Gopal (2011-10). Essays on Firm Growth and Survival as a Fortune 500 Firm.
education and training Ph.D. in Business Administration, University of Massachusetts Amherst - (Amherst Center, Massachusetts, United States) 1979 M.Tech. in Industrial Management, Indian Institute of Technology Madras - (Chennai, Tamil Nadu, India) 1973 B.E., Indian Institute of Science Bangalore - (Bengaluru, India) 1971 B.Sc., Bangalore University - (Bengaluru, Karnataka, India) 1968
awards and honors AMA Irwin/McGraw-Hill Distinguished Marketing Educator Award, conferred by American Marketing Association - (Chicago, Illinois, United States), 2015 AMA Fellows, conferred by American Marketing Association - (Chicago, Illinois, United States), 2015 Paul D. Converse Award for Outstanding Contributions to the Science of Marketing, conferred by American Marketing Association - (Chicago, Illinois, United States), 2008 Distinguished Alumnus Award, conferred by University of Massachusetts Amherst - (Amherst Center, Massachusetts, United States), 2008 Distinguished Marketing Educator Award, conferred by Academy of Marketing Science - (Ruston, Louisiana, United States), 2003 Distinguished Fellow, conferred by Academy of Marketing Science - (Ruston, Louisiana, United States), 2002 Journal of Marketing Harold H. Maynard Best Paper Award, conferred by American Marketing Association - (Chicago, Illinois, United States), 2001 Faculty Distinguished Achievement Award in Research, conferred by Texas A&M University - (College Station, Texas, United States), 1994