HR job title
- Distinguished Professor
- Contact Info
- 1 979 845 5809
- ORCiD
- 0000-0002-8744-1372
Varadarajan, Rajan Distinguished Professor
Positions
- Distinguished Professor, Marketing, Mays Business School
My primary teaching and research interests are in the areas of marketing strategy, innovation, international marketing and environmental sustainability.
- Overview
- Publications
- Teaching
- Works By Students
- Background
- Contact
- Other
- View All
Overview
Publications
selected publications
-
academic article
-
Varadarajan, R., Welden, R. B., Arunachalam, S., Haenlein, M., & Gupta, S.
(2022).
Digital product innovations for the greater good and digital marketing innovations in communications and channels: Evolution, emerging issues, and future research directions. International Journal of Research in Marketing.
39(2), 482-501.
-
Vadakkepatt, G., Shankar, V., & Varadarajan, R.
(2021).
Should firms invest more in marketing or R&D to maintain sales leadership? An empirical analysis of sales leader firms. Journal of the Academy of Marketing Science.
49(6), 1088-1108.
-
Varadarajan, R.
(2021).
Dr. Shelby D. Hunt: A world-renowned marketing scholar, marketing legend, thought leader, mentor and more. Journal of Global Scholars of Marketing Science.
31(2), 142-150.
-
Varadarajan, R.
(2020).
Market Exchanges, Negative Externalities and Sustainability. 40(3), 309-318.
-
Varadarajan, R.
(2020).
Recollections: Dr. Robert F. Lusch. 40(3), 319-319.
-
Otto, A. S., Szymanski, D. M., & Varadarajan, R.
(2020).
Customer satisfaction and firm performance: insights from over a quarter century of empirical research. Journal of the Academy of Marketing Science.
48(3), 543-564.
-
Varadarajan, R.
(2020).
Customer information resources advantage, marketing strategy and business performance: A market resources based view. Industrial Marketing Management.
89, 89-97.
-
Varadarajan, R.
(2019).
Theoretical underpinnings of research in strategic marketing: a commentary. 47(1), 30-36.
-
Varadarajan, R.
(2018).
Advances in strategic marketing and the advancement of the marketing discipline: the promise of theory. 34(1-2), 71-85.
-
Varadarajan, R.
(2018).
A Commentary on "Transformative Marketing: The Next 20 Years". Journal of Marketing.
82(4), 15-18.
-
Varadarajan, R., & Kaul, R.
(2018).
Doing well by doing good innovations: alleviation of social problems in emerging markets through corporate social innovations. Journal of Business Research.
86, 225-233.
-
Varadarajan, R.
(2017).
Innovating for sustainability: a framework for sustainable innovations and a model of sustainable innovations orientation. Journal of the Academy of Marketing Science.
45(1), 14-36.
-
Varadarajan, R.
(2017).
Musings on interesting and impactful theory and research. Journal of the Academy of Marketing Science.
45(1), 10-13.
-
Varadarajan, R.
(2016).
SUSTAINABILITY AND MARKETING: CONCURRENT PURSUIT OF A SMALLER ENVIRONMENTAL FOOTPRINT AND A LARGER MARKET FOOTPRINT. Review of Marketing Research.
13, 1-27.
-
Varadarajan, R.
(2014).
Toward Sustainability: Public Policy Global Social Innovations for Base-of-the-Pyramid Markets, and Demarketing for a Better World. Journal of International Marketing.
22(2), 1-20.
-
Cavazos, C., & Varadarajan, R.
(2012).
Manager's intentions toward entering into strategic marketing alliances: an empirical investigation. Journal of Strategic Marketing.
20(7), 571-588.
-
Kalaignanam, K., & Varadarajan, R.
(2012).
Offshore outsourcing of customer relationship management: conceptual model and propositions. Journal of the Academy of Marketing Science.
40(2), 347-363.
-
Reinartz, W., Dellaert, B., Krafft, M., Kumar, V., & Varadarajan, R.
(2011).
Retailing Innovations in a Globalizing Retail Market Environment. Journal of Retailing.
87(SUPPL. 1), S53-S66.
-
Varadarajan, R.
(2010).
Strategic marketing and marketing strategy: domain, definition, fundamental issues and foundational premises. Journal of the Academy of Marketing Science.
38(2), 119-140.
-
Varadarajan, R., Srinivasan, R., Vadakkepatt, G. G., Yadav, M. S., Pavlou, P. A., Krishnamurthy, S., & Krause, T.
(2010).
Interactive Technologies and Retailing Strategy: A Review, Conceptual Framework and Future Research Directions. Journal of Interactive Marketing.
24(2), 96-110.
-
Varadarajan, R.
(2010).
Programmatic, programmatically non-programmatic and beyond: reflections on the role of collaboration, serendipity and strategic windows in my research pursuits. Journal of Strategic Marketing.
18(2), 89-102.
-
Gupta, P., Yadav, M. S., & Varadarajan, R.
(2009).
How Task-Facilitative Interactive Tools Foster Buyers' Trust in Online Retailers: A Process View of Trust Development in the Electronic Marketplace. Journal of Retailing.
85(2), 159-176.
-
Varadarajan, R.
(2009).
Fortune at the bottom of the innovation pyramid: The strategic logic of incremental innovations. Business Horizons.
52(1), 21-29.
-
Varadarajan, R., & Yadav, M. S.
(2009).
Marketing Strategy in an Internet-Enabled Environment: A Retrospective on the First Ten Years of JIM and a Prospective on the Next Ten Years. Journal of Interactive Marketing.
23(1), 11-22.
-
Varadarajan, R.
(2009).
Outsourcing: Think more expansively. Journal of Business Research.
62(11), 1165-1172.
-
Varadarajan, R., Yadav, M. S., & Shankar, V.
(2008).
First-mover advantage in an Internet-enabled market environment: conceptual framework and propositions. Journal of the Academy of Marketing Science.
36(3), 293-308.
-
Kalaignanam, K., Kushwaha, T., & Varadarajan, P.
(2008).
Marketing operations efficiency and the internet: An organizing framework. Journal of Business Research.
61(4), 300-308.
-
Kalaignanam, K., Shankar, V., & Varadarajan, R.
(2007).
Asymmetric new product development alliances: Win-win or win-lose partnerships?. Management science.
53(3), 357-374.
-
Varadarajan, R., DeFanti, M. P., & Busch, P. S.
(2006).
Brand portfolio, corporate image, and reputation: Managing brand deletions. 34(2), 195-205.
-
Bohling, T., Bowman, D., LaValle, S., Mittal, V., Das, N., Ramani, G., & Varadarajan, R.
(2006).
CRM implementation: Effectiveness issues and insights. Journal of Service Research.
9(2), 184-194.
-
Jayachandran, S., & Varadarajan, R.
(2006).
Does success diminish competitive responsiveness? Reconciling conflicting perspectives. Journal of the Academy of Marketing Science.
34(3), 284-294.
-
Yadav, M. S., & Varadarajan, R.
(2005).
Interactivity in the electronic marketplace: An exposition of the concept and implications for research. Journal of the Academy of Marketing Science.
33(4), 585-603.
-
Yadav, M. S., & Varadarajan, P. R.
(2005).
Understanding product migration to the electronic marketplace: A conceptual framework. Journal of Retailing.
81(2), 125-140.
-
White, J. C., Varadarajan, P. R., & Dacin, P. A.
(2003).
Market Situation Interpretation and Response: The Role of Cognitive Style, Organizational Culture, and Information Use. 67(3), 63-79.
-
Varadarajan, P. R.
(2003).
Introduction to special section. Journal of the Academy of Marketing Science.
31(3), 312-313.
-
Varadarajan, P. R.
(2003).
Journal of the Academy of Marketing Science, 2000 to 2003. Journal of the Academy of Marketing Science.
31(4), 365-367.
-
Varadarajan, P. R.
(2003).
Musings on relevance and rigor of scholarly research in marketing. Journal of the Academy of Marketing Science.
31(4), 368-376.
-
Varadarajan, P. R., & Yadav, M. S.
(2002).
Marketing strategy and the Internet: An organizing framework. Journal of the Academy of Marketing Science.
30(4), 296-312.
-
Varadarajan, P. R.
(2002).
From the editor. Journal of the Academy of Marketing Science.
30(4), 285-285.
-
Varadarajan, P. R.
(2002).
Journal of the Academy of Marketing Science: Editorial policies. Journal of the Academy of Marketing Science.
30(1), 3-4.
-
Troy, L. C., Szymanski, D. M., & Varadarajan, P. R.
(2001).
Generating new product ideas: An initial investigation of the role of market information and organizational characteristics. Journal of the Academy of Marketing Science.
29(1), 89-101.
-
Varadarajan, P. R., Jayachandran, S., & White, J. C.
(2001).
Strategic Interdependence in Organizations: Deconglomeration and Marketing Strategy. Journal of Marketing.
65(1), 15-28.
-
Varadarajan, P. R.
(2000).
From the editor-elect. Journal of the Academy of Marketing Science.
28(3), 327-329.
-
Jayachandran, S., Gimeno, J., & Varadarajan, P. R.
(1999).
The Theory of Multimarket Competition: A Synthesis and Implications for Marketing Strategy. Journal of Marketing.
63(3), 49-49.
-
Varadarajan, P. R., & Jayachandran, S.
(1999).
Marketing strategy: An assessment of the state of the field and outlook. Journal of the Academy of Marketing Science.
27(2), 120-143.
-
Jayachandran, S., Gimeno, J., & Varadarajan, P. R.
(1999).
The Theory of Multimarket Competition: A Synthesis and Implications for Marketing Strategy. Journal of Marketing.
63(3), 49-66.
-
Varadarajan, P. R.
(1999).
Strategy content and process perspectives revisited. Journal of the Academy of Marketing Science.
27(1), 88-100.
-
Varadarajan, P. R.
(1996).
From the Editor: Reflections on Research and Publishing. Journal of Marketing.
60(4), 3-6.
-
Varadarajan, P. R.
(1996).
From the Editor: The Journal of Marketing, 1993 to 1996. Journal of Marketing.
60(4), 1-2.
-
McKee, D., & Varadarajan, P. R.
(1995).
Special issue on sustainable competitive advantage. Journal of Business Research.
33(2), 77-79.
-
Varadarajan, P. R., & Cunningham, M. H.
(1995).
Strategic alliances: A synthesis of conceptual foundations. Journal of the Academy of Marketing Science.
23(4), 282-296.
-
Varadarajan, P. R., & Clark, T.
(1994).
Delineating the scope of corporate, business, and marketing strategy. Journal of Business Research.
31(2-3), 93-105.
-
CLARK, T., VARADARAJAN, P. R., & PRIDE, W. M.
(1994).
ENVIRONMENTAL-MANAGEMENT - THE CONSTRUCT AND RESEARCH PROPOSITIONS. Journal of Business Research.
29(1), 23-38.
-
Varadarajan, P. R., Bharadwaj, S. G., & Thirunarayana, P. N.
(1994).
Executives' attitudes toward consumerism and marketing: An exploration of theoretical and emperical linkages in an industrializing country. Journal of Business Research.
29(2), 83-100.
-
Kerin, R. A., Varadarajan, P. R., & Peterson, R. A.
(1993).
First-mover advantage. IEEE Engineering Management Review.
21(4), 19-33.
-
Szymanski, D. M., Bharadwaj, S. G., & Varadarajan, P. R.
(1993).
Standardization versus Adaptation of International Marketing Strategy: An Empirical Investigation. Journal of Marketing.
57(4), 1-1.
-
Bharadwaj, S. G., Varadarajan, P. R., & Fahy, J.
(1993).
Sustainable Competitive Advantage in Service Industries: A Conceptual Model and Research Propositions. Journal of Marketing.
57(4), 83-99.
-
Bharadwaj, S. G., Varadarajan, P. R., & Fahy, J.
(1993).
Sustainable Competitive Advantage in Service Industries: A Conceptual Model and Research Propositions. Journal of Marketing.
57(4), 83-83.
-
Szymanski, D. M., Bharadwaj, S. G., & Varadarajan, P. R.
(1993).
An Analysis of the Market Share-Profitability Relationship. Journal of Marketing.
57(3), 1-1.
-
Szymanski, D. M., Bharadwaj, S. G., & Varadarajan, P. R.
(1993).
An Analysis of the Market Share-Profitability Relationship. Journal of Marketing.
57(3), 1-18.
-
Szymanski, D. M., Bharadwaj, S. G., & Varadarajan, P. R.
(1993).
Standardization versus Adaptation of International Marketing Strategy: An Empirical Investigation. Journal of Marketing.
57(4), 1-17.
-
MENON, A., & VARADARAJAN, P. R.
(1992).
A MODEL OF MARKETING KNOWLEDGE USE WITHIN FIRMS. Journal of Marketing.
56(4), 53-71.
-
Kerin, R. A., Varadarajan, P. R., & Peterson, R. A.
(1992).
First-Mover Advantage: A Synthesis, Conceptual Framework, and Research Propositions. Journal of Marketing.
56(4), 33-52.
-
Kerin, R. A., Varadarajan, P. R., & Peterson, R. A.
(1992).
First-Mover Advantage: A Synthesis, Conceptual Framework, and Research Propositions. Journal of Marketing.
56(4), 33-33.
-
Menon, A., & Varadarajan, P. R.
(1992).
A Model of Marketing Knowledge use within Firms. Journal of Marketing.
56(4), 53-71.
-
Varadarajan, P. R., Bharadwaj, S. G., & Thirunarayana, P. N.
(1992).
Attitudes Towards Marketing Practices, Consumerism and Government Regulations:. Journal of International Consumer Marketing.
4(1-2), 121-158.
-
Varadarajan, P. R.
(1992).
Marketings contribution to strategy: The view from a different looking glass. Journal of the Academy of Marketing Science.
20(4), 335-343.
-
McKee, D. O., Conant, J. S., Varadarajan, P. R., & Mokwa, M. P.
(1992).
Success-producer and failure-preventer marketing skills: A social learning theory interpretation. Journal of the Academy of Marketing Science.
20(1), 17-26.
-
Cespedes, F. V., Kerin, R. A., Mahajan, V., & Varadarajan, P. R.
(1991).
Contemporary Perspectives on Strategic Market Planning. Journal of Marketing.
55(2), 77-77.
-
Bharadwaj, S. G., Thirunarayana, P. N., & Varadarajan, P. R.
(1991).
Attitudes towards Marketing Practices, Consumerism and Government Regulations: An Exploratory Survey of Consumers in India. Vikalpa.
16(1), 15-28.
-
Varadarajan, P. R.
(1991).
Perspectives on Corporate Excellence in Retailing. Journal of Marketing Channels.
1(2), 29-52.
-
Varadarajan, P. R.
(1990).
Product portfolio analysis and market share objectives: An exposition of certain underlying relationships. Journal of the Academy of Marketing Science.
18(1), 17-29.
-
Conant, J. S., Mokwa, M. P., & Varadarajan, P. R.
(1990).
Strategic types, distinctive marketing competencies and organizational performance: A multiple measuresbased study. Strategic Management Journal.
11(5), 365-383.
-
Varadarajan, P. R., & Ramanujam, V.
(1990).
THE CORPORATE PERFORMANCE CONUNDRUM: A SYNTHESIS OF CONTEMPORARY VIEWS AND AN EXTENSION. Journal of Management Studies.
27(5), 463-483.
-
McKee, D. O., Varadarajan, P. R., & Vassar, J.
(1990).
A taxonomy of marketing planning styles. Journal of the Academy of Marketing Science.
18(2), 131-141.
-
Varadarajan, P. R., & Thirunarayana, P. N.
(1990).
Consumers Attitudes towards Marketing Practices, Consumerism and Government Regulations: Crossnational Perspectives. European Journal of Marketing.
24(6), 6-23.
-
RAMANUJAM, V., & VARADARAJAN, P.
(1989).
RESEARCH ON CORPORATE DIVERSIFICATION - A SYNTHESIS. Strategic Management Journal.
10(6), 523-551.
-
McKee, D. O., Varadarajan, P. R., & Pride, W. M.
(1989).
Strategic Adaptability and Firm Performance: A Market-Contingent Perspective. Journal of Marketing.
53(3), 21-35.
-
Jaworski, B. J., & Varadarajan, P. R.
(1989).
Book Review: The PIMS Principles: Linking Strategy to Performance. Journal of Marketing.
53(2), 126-129.
-
SAGER, J. K., FUTRELL, C. M., & VARADARAJAN, R.
(1989).
EXPLORING SALESPERSON TURNOVER - A CAUSAL MODEL. Journal of Business Research.
18(4), 303-326.
-
MCKEE, D. O., VARADARAJAN, P. R., & PRIDE, W. M.
(1989).
STRATEGIC ADAPTABILITY AND FIRM PERFORMANCE - A MARKET-CONTINGENT PERSPECTIVE. Journal of Marketing.
53(3), 21-35.
-
VARADARAJAN, P. R., & MENON, A.
(1988).
CAUSE-RELATED MARKETING - A COALIGNMENT OF MARKETING STRATEGY AND CORPORATE PHILANTHROPY. Journal of Marketing.
52(3), 58-74.
-
Varadarajan, P. R., & Menon, A.
(1988).
Cause-Related Marketing: A Coalignment of Marketing Strategy and Corporate Philanthropy. Journal of Marketing.
52(3), 58-74.
-
Parasuraman, A., & Varadarajan, P. R.
(1988).
Robustness of ordinal measures of competitive strategy variables employed in business research A PIMS data-based analysis. Journal of Business Research.
17(1), 101-113.
-
Zeithaml, V. A., Varadarajan, P. R., & Zeithaml, C. P.
(1988).
The Contingency Approach: Its Foundations and Relevance to Theory Building and Research in Marketing. European Journal of Marketing.
Volume 22(Issue 7), 37-64.
-
Sager, J. K., Varadarajan, P. R., & Futrell, C. M.
(1988).
Understanding Salesperson Turnover: A Partial Evaluation of Mobley's Turnover Process Model. Journal of Personal Selling and Sales Management.
8(1), 21-36.
-
Dubofsky, P., & Varadarajan, P. R.
(1987).
Diversification and Measures of Performance: Additional Empirical Evidence. Academy of Management Journal.
30(3), 597-608.
-
VARADARAJAN, P., & RAMANUJAM, V.
(1987).
DIVERSIFICATION AND PERFORMANCE: A REEXAMINATION USING A NEW TWO-DIMENSIONAL CONCEPTUALIZATION OF DIVERSITY IN FIRMS. Academy of Management Journal.
30(2), 380-393.
-
Varadarajan, P. R., & Ramanujam, V.
(1987).
Diversification and Performance: A Reexamination using A New Two-Dimensional Conceptualization of Diversity in Firms. Academy of Management Journal.
30(2), 380-393.
-
Johnston, M. W., Varadarajan, P. R., Futrell, C. M., & Sager, J.
(1987).
The Relationship Between Organizational Commitment, Job Satisfaction, and Turnover Among New Salespeople. Journal of Personal Selling and Sales Management.
7(3), 29-38.
-
McKee, D., Varadarajan, P. R., & Vassar, J.
(1986).
The marketing planning orientation of hospitals: an empirical study. Journal of health care marketing.
6(4), 50-60.
-
KOLARI, J. W., ROSE, P. S., & VARADARAJAN, P. R.
(1986).
NOW-ACCOUNT STRATEGIES OF DEPOSITORY INSTITUTIONS - A RECENT SURVEY OF GOALS, PRICING POLICIES, COSTS, AND RETURNS IN NEW-ENGLAND. Journal of Business Research.
14(5), 441-457.
-
Varadarajan, P. R.
(1986).
Product Diversity and Firm Performance: An Empirical Investigation. Journal of Marketing.
50(3), 43-57.
-
Varadarajan, P. R.
(1986).
Horizontal Cooperative Sales Promotion: A Framework for Classification and Additional Perspectives. Journal of Marketing.
50(2), 61-73.
-
Varadarajan, P. R.
(1986).
COOPERATIVE SALES PROMOTION: AN IDEA WHOSE TIME HAS COME. Journal of Consumer Marketing.
Volume 3(Issue 1), 15-33.
-
Varadarajan, P. R., & Rajaratnam, D.
(1986).
Symbiotic Marketing Revisited. Journal of Marketing.
50(1), 7-17.
-
Varadarajan, P. R.
(1985).
A twofactor classification of competitive strategy variables. Strategic Management Journal.
6(4), 357-375.
-
FUTRELL, C. M., & VARADARAJAN, P. R.
(1985).
MARKETING EXECUTIVES PERCEPTIONS OF EQUITABLE SALARY INCREASES. 14(1), 59-67.
-
Varadarajan, P. R.
(1985).
Joint sales promotion: An emerging marketing tool. Business Horizons.
28(5), 43-49.
-
PARASURAMAN, A., & VARADARAJAN, P.
(1985).
MARKETING STRATEGY AND DIFFERENTIAL ADVANTAGE - COMMENT. Journal of Marketing.
49(2), 124-128.
-
Parasuraman, A., & Varadarajan, P.
(1985).
More on Marketing Strategy and Differential Advantage. Journal of Marketing.
49(2), 124-128.
-
Rajan Varadarajan, P.
(1985).
Product effort and promotion effort hypotheses: An empirical investigation. Journal of the Academy of Marketing Science.
13(1-2), 47-61.
-
Varadarajan, P. R.
(1985).
Vaulting trade barriers: The Japanese approach. Long Range Planning.
18(1), 73-79.
-
VARADARAJAN, P., & FUTRELL, C.
(1984).
FACTORS AFFECTING PERCEPTIONS OF SMALLEST MEANINGFUL PAY INCREASES. Industrial Relations.
23(2), 278-286.
-
Varadarajan, P. R.
(1984).
Consumer Responses to Small Business Coupon Sales Promotions. Entrepreneurship: Theory and Practice.
9(2), 17-26.
-
Varadarajan, P. R.
(1984).
Marketing in developing countries: The new frontier. Long Range Planning.
17(6), 118-126.
-
VARADARAJAN, P.
(1984).
PRODUCT-MARKET GROWTH CONSIDERATIONS - A MICROANALYTIC PERSPECTIVE. AKRON BUSINESS AND ECONOMIC REVIEW.
15(1), 12-19.
-
VARADARAJAN, P.
(1983).
THE SUSTAINABLE GROWTH-MODEL - A TOOL FOR EVALUATING THE FINANCIAL FEASIBILITY OF MARKET SHARE STRATEGIES. Strategic Management Journal.
4(4), 353-367.
-
VARADARAJAN, P.
(1983).
INTENSIVE GROWTH OPPORTUNITIES - AN EXTENDED CLASSIFICATION. California Management Review.
25(3), 118-132.
-
VARADARAJAN, P., & FUTRELL, C. M.
(1983).
MARKETING EXECUTIVES PERCEPTIONS OF THE DETERMINANTS OF SALARY INCREASES - A FACTOR ANALYTIC STUDY. AKRON BUSINESS AND ECONOMIC REVIEW.
14(4), 6-13.
-
Varadarajan, P., & Berry, L. L.
(1983).
Strategies for Growth in Banking: An Exposition. International Journal of Bank Marketing.
Volume 1(Issue 1), 15-25.
-
VARADARAJAN, P., & DILLON, W. R.
(1982).
INTENSIVE GROWTH STRATEGIES - A CLOSER EXAMINATION. 10(4), 503-522.
-
Varadarajan, P., & Dillon, W. R.
(1981).
Competitive position effects and market share: An exploratory investigation. Journal of Business Research.
9(1), 49-64.
-
Varadarajan, R., Welden, R. B., Arunachalam, S., Haenlein, M., & Gupta, S.
(2022).
Digital product innovations for the greater good and digital marketing innovations in communications and channels: Evolution, emerging issues, and future research directions. International Journal of Research in Marketing.
39(2), 482-501.
-
chapter
-
Bharadwaj, S. G., Fahy, J., & Varadarajan, P. R.
(2015).
Sustainable Competitive Advantage in Service Industries: a Conceptual Model and Research Propositions. Developments in Marketing Science: Proceedings of the Academy of Marketing Science.
Proceedings of the 1992 Academy of Marketing Science (AMS) Annual Conference.
(pp. 441-443).
Springer Nature.
-
Varadarajan, R.
(2012).
Strategic marketing and marketing strategy. HANDBOOK OF MARKETING STRATEGY.
(pp. 9-27).
Edward Elgar Publishing.
-
Varadarajan, R.
(2012).
B2B relationship underpinnings of outsourcing. HANDBOOK OF BUSINESS-TO-BUSINESS MARKETING.
(pp. 400-414).
Edward Elgar Publishing.
-
Varadarajan, R.
(2011).
Conjectures on innovation drivers in an emerging market: India. Handbook of Research in International Marketing, Second Edition.
(pp. 117-134).
-
Jain, S., Varadarajan, P. R., & Yadav, M. S.
(2003).
Chapter 16: Competitive Strategy in a Global Electronic Marketplace: Extant Strategy Perspectives Revisited. Handbook of Research in International Marketing.
Edward Elgar Publishing.
-
Rajan Varadarajan, P., & Yadav, M. S.
(2003).
Competitive Strategy in a Global Electronic Marketplace: Extant Strategy Perspectives Revisited. Handbook of Research in International Marketing.
(pp. 313-335).
Edward Elgar Publishing.
-
Varadarajan, P. R., & Cunningham, M. H.
(2000).
Strategic Alliances: A Synthesis of Conceptual Foundations. Handbook of Relationship Marketing.
(pp. 271-302).
SAGE Publications.
-
Bharadwaj, S. G., Fahy, J., & Varadarajan, P. R.
(2015).
Sustainable Competitive Advantage in Service Industries: a Conceptual Model and Research Propositions. Developments in Marketing Science: Proceedings of the Academy of Marketing Science.
Proceedings of the 1992 Academy of Marketing Science (AMS) Annual Conference.
(pp. 441-443).
Springer Nature.
Teaching
teaching activities
- MKTG442 Innovation & Prod Mgmt Instructor
- MKTG448 Marketing Strategy Instructor
- MKTG671 Product Innovation Instructor
- MKTG682 Sem Mktg Strategy Resrch Instructor
Works By Students
chaired theses and dissertations
-
Dan, Sujan Mathew (2009-05). An empirical examination of the role of characteristics of the format, standard setting alliance and alliance partners in the market acceptance of formats.
-
Dwyer, Paul Vincent (2009-05). Diversity of thought in the blogosphere: implications for influencing and monitoring image.
-
Kalaignanam, Kartik (2009-05). Essays on new product development alliances.
-
Srivastava, Mona (2009-05). Consumers' Cognitive, Affective, and Behavioral Responses to an Invasion of Privacy: Essays on Understanding Consumer's Privacy Concerns.
-
Tam, Wing Yin Leona (2006-10). Goal pursuit is more than planning: the moderating role of regulatory fit.
-
Vadakkepatt, Gautham Gopal (2011-10). Essays on Firm Growth and Survival as a Fortune 500 Firm.
Background
education and training
- Ph.D. in Business Administration, University of Massachusetts Amherst - (Amherst Center, Massachusetts, United States) 1979
- M.Tech. in Industrial Management, Indian Institute of Technology Madras - (Chennai, Tamil Nadu, India) 1973
- B.E., Indian Institute of Science Bangalore - (Bengaluru, India) 1971
- B.Sc., Bangalore University - (Bengaluru, Karnataka, India) 1968
awards and honors
- AMA Irwin/McGraw-Hill Distinguished Marketing Educator Award, conferred by American Marketing Association - (Chicago, Illinois, United States), 2015
- AMA Fellows, conferred by American Marketing Association - (Chicago, Illinois, United States), 2015
- Paul D. Converse Award for Outstanding Contributions to the Science of Marketing, conferred by American Marketing Association - (Chicago, Illinois, United States), 2008
- Distinguished Alumnus Award, conferred by University of Massachusetts Amherst - (Amherst Center, Massachusetts, United States), 2008
- Distinguished Marketing Educator Award, conferred by Academy of Marketing Science - (Ruston, Louisiana, United States), 2003
- Distinguished Fellow, conferred by Academy of Marketing Science - (Ruston, Louisiana, United States), 2002
- Journal of Marketing Harold H. Maynard Best Paper Award, conferred by American Marketing Association - (Chicago, Illinois, United States), 2001
- Faculty Distinguished Achievement Award in Research, conferred by Texas A&M University - (College Station, Texas, United States), 1994
Contact
first name
- Rajan
has last name
- Varadarajan
mailing address
-
Texas A&M University
Marketing
4112 TAMU
College Station, TX 77843-4112
USA
Other
- varadarajan@tamu.edu