Standardization versus Adaptation of International Marketing Strategy: An Empirical Investigation Academic Article

authors

• Varadarajan, Rajan

published proceedings

• Journal of Marketing

author list (cited authors)

• Szymanski, D. M., Bharadwaj, S. G., & Varadarajan, P. R.

citation count

• 130

complete list of authors

• Szymanski, David M||Bharadwaj, Sundar G||Varadarajan, P Rajan

publication date

• October 1993

publisher

• SAGE Publications  Publisher

published in

• Journal of Marketing  Journal

Digital Object Identifier (DOI)

• 10.2307/1252215

start page

• 1

end page

• 1

volume

• 57

issue

• 4

URL

• http://dx.doi.org/10.2307/1252215