JOURNAL OF MARKETING Journal

•  
• Overview
•  
• Identity
•  
• View All
•  

Overview

publication venue for

• Innovation Potential, Insider Sales, and IPO Performance: How Firms Can Mitigate the Negative Effect of Insider Selling.  002224292211344-002224292211344. 2023
• Beyond Income: Dynamic Consumer Financial Vulnerability.  002224292211509-002224292211509. 2023
• JM: Promoting Catalysis in Marketing Scholarship.  87:1-9. 2023
• The Impact of Corporate Social Responsibility on Brand Sales: An Accountability Perspective.  86:5-28. 2022
• Commentary: Toward Formalizing Social Influence Structures in Business-to-Business Customer Journeys.  85:98-102. 2021
• Effects of Contract Ambiguity in Interorganizational Governance.  84:147-167. 2020
• Improving Cancer Outreach Effectiveness Through Targeting and Economic Assessments: Insights from a Randomized Field Experiment.  84:1-27. 2020
• Branding in a Hyperconnected World: Refocusing Theories and Rethinking Boundaries.  84:24-46. 2020
• Effects of Liberalization on Incumbent Firms' Marketing-Mix Responses and Performance: Evidence from a Quasi-Experiment.  83:97-114. 2019
• The Relative Effects of Business-to-Business (vs. Business-to-Consumer) Service Innovations on Firm Value and Firm Risk: An Empirical Analysis.  83:133-152. 2019
• Lost in a Universe of Markets: Toward a Theory of Market Scoping for Early-Stage Technologies.  83:37-61. 2019
• Social Comparison in Retailer-Supplier Relationships: Referent Discrepancy Effects.  83:120-137. 2019
• Scheduling Content on Social Media: Theory, Evidence, and Application.  82:89-108. 2018
• The New Product Portfolio Innovativeness-Stock Returns Relationship: The Role of Large Individual Investors' Culture.  82:49-70. 2018
• Hands Off My Brand! The Financial Consequences of Protecting Brands Through Trademark Infringement Lawsuits.  82:45-65. 2018
• Investigating the Influence of Characteristics of the New Product Introduction Process on Firm Value: The Case of the Pharmaceutical Industry.  82:66-85. 2018
• Scheduling Content on Social Media: Theory, Evidence and Application 2018
• THE NEW PRODUCT PORTFOLIO INNOVATIVENESS-STOCK RETURNS RELATIONSHIP: THE ROLE OF LARGE INDIVIDUAL INVESTORS' CULTURE 2018
• A Commentary on "Transformative Marketing: The Next 20 Years".  82:15-18. 2018
• When 1+1 > 2: How Investors React to New Product Releases Announced Concurrently with Other Corporate News.  81:64-82. 2017
• Crisis Management Strategies and the Long-Term Effects of Product Recalls on Firm Value.  81:30-48. 2017
• Return on Engagement Initiatives: A Study of a Business-to-Business Mobile App.  81:45-66. 2017
• Sales Representative Departures and Customer Reassignment Strategies in Business-to-Business Markets.  81:25-44. 2017
• The Effects of Products' Aesthetic Design on Demand and Marketing-Mix Effectiveness: The Role of Segment Prototypicality and Brand Consistency.  81:83-102. 2017
• New Product Creativity: Understanding Contract Specificity in New Product Introductions.  80:39-58. 2016
• Customer Satisfaction and Long-Term Stock Returns.  80:110-115. 2016
• Relating Online, Regional, and National Advertising to Firm Value.  80:39-55. 2016
• Multidyadic Industrial Channels: Understanding Component Supplier Profits and Original Equipment Manufacturer Behavior.  78:59-79. 2014
• Passive and Active Opportunism in Interorganizational Exchange.  77:73-90. 2013
• Are Multichannel Customers Really More Valuable? The Moderating Role of Product Category Characteristics.  77:67-85. 2013
• Social Influence Effects in Online Product Ratings.  76:70-88. 2012
• Behemoths at the Gate: How Incumbents Take on Acquisitive Entrants (and Why Some Do Better Than Others).  75:53-70. 2011
• Should Firms Spend More on Research and Development and Advertising during Recessions?.  75:49-65. 2011
• Is Market Orientation a Source of Sustainable Competitive Advantage or Simply the Cost of Competing?.  75:16-30. 2011
• Motivating Salespeople to Sell New Products: The Relative Influence of Attitudes, Subjective Norms, and Self-Efficacy.  74:61-76. 2010
• The Decline of Conceptual Articles and Implications for Knowledge Development.  74:1-19. 2010
• Cross-Category Effects of Aisle and Display Placements: A Spatial Modeling Approach and Insights.  73:99-117. 2009
• Cross-Category Effects of Aisle and Display Placements: A Spatial Modeling Approach and Insights.  73:99-117. 2009
• What does it Take to Get Promoted in Marketing Academia? Understanding Exceptional Publication Productivity in the Leading Marketing Journals.  73:122-132. 2009
• Cross-Functional Integration and New Product Success: An Empirical Investigation of the Findings.  72:132-146. 2008
• Innovation's effect on firm value and risk: Insights from consumer packaged goods.  72:114-132. 2008
• Uphill or Downhill? Locating the Firm on a Profit Function.  71:26-44. 2007
• Uphill or Downhill? Locating the Firm on a Profit Function.  71:26-44. 2007
• Managing the future: CEO attention and innovation outcomes.  71:84-101. 2007
• Getting Marketers to Invest in Firm-Specific Capital.  71:129-145. 2007
• Are the drivers and role of online trust the same for all Web sites and consumers? A large-scale exploratory empirical study.  69:133-152. 2005
• The Roles of Channel-Category Associations and Geodemographics in Channel Patronage.  68:51-71. 2004
• Sources and financial consequences of radical innovation: Insights from pharmaceuticals.  67:82-102. 2003
• Understanding service convenience.  66:1-17. 2002
• Strategic Interdependence in Organizations: Deconglomeration and Marketing Strategy.  65:15-28. 2001
• The Theory of Multimarket Competition: A Synthesis and Implications for Marketing Strategy.  63:49-49. 1999
• The Theory of Multimarket Competition: A Synthesis and Implications for Marketing Strategy.  63:49-66. 1999
• Book Review: Learning to Write, Writing to Learn.  62:123-125. 1998
• Marketing financial services: A strategic vision..  62:123-125. 1998
• Bankers who sell: Improving selling effectiveness in banking..  62:123-125. 1998
• Delivering quality service: Balancing customer perceptions and expectations..  62:123-125. 1998
• His & hers: The fantasy world of the Neiman-Marcus Catalogue..  62:123-125. 1998
• Managing for results..  62:123-125. 1998
• Marketing and the social environment: A readings text..  62:123-125. 1998
• Marketing for bankers..  62:123-125. 1998
• Marketing for business growth..  62:123-125. 1998
• Marketing for the bank executive..  62:123-125. 1998
• Marketing management..  62:123-125. 1998
• Marketing services: Competing through quality..  62:123-125. 1998
• Minding the store..  62:123-125. 1998
• On great service: A framework for action..  62:123-125. 1998
• Service quality: A profit strategy for financial institutions..  62:123-125. 1998
• The development of marketing thought..  62:123-125. 1998
• Value migration..  62:123-125. 1998
• Writing to learn..  62:123-125. 1998
• Banking tomorrow: Managing markets through planning..  62:123-125. 1998
• From the Editor: Reflections on Research and Publishing.  60:3-6. 1996
• From the Editor: The Journal of Marketing, 1993 to 1996.  60:1-2. 1996
• The Behavioral Consequences of Service Quality.  60:31-46. 1996
• The behavioral consequences of service quality.  60:31-46. 1996
• ORDER OF ENTRY AND BUSINESS PERFORMANCE - AN EMPIRICAL SYNTHESIS AND REEXAMINATION.  59:17-33. 1995
• REASSESSMENT OF EXPECTATIONS AS A COMPARISON STANDARD IN MEASURING SERVICE QUALITY - IMPLICATIONS FOR FURTHER RESEARCH.  58:111-124. 1994
• Standardization versus Adaptation of International Marketing Strategy: An Empirical Investigation.  57:1-1. 1993
• Sustainable Competitive Advantage in Service Industries: A Conceptual Model and Research Propositions.  57:83-83. 1993
• Sustainable Competitive Advantage in Service Industries: A Conceptual Model and Research Propositions.  57:83-99. 1993
• An Analysis of the Market Share-Profitability Relationship.  57:1-1. 1993
• An Analysis of the Market Share-Profitability Relationship.  57:1-18. 1993
• Standardization versus Adaptation of International Marketing Strategy: An Empirical Investigation.  57:1-17. 1993
• A Model of Marketing Knowledge Use within Firms.  56:53-53. 1992
• First-Mover Advantage: A Synthesis, Conceptual Framework, and Research Propositions.  56:33-33. 1992
• First-Mover Advantage: A Synthesis, Conceptual Framework, and Research Propositions.  56:33-52. 1992
• Marketing Services: Competing Through Quality.  56:132-132. 1992
• A Model of Marketing Knowledge use within Firms.  56:53-71. 1992
• Contemporary Perspectives on Strategic Market Planning.  55:77-77. 1991
• Book Review: The PIMS Principles: Linking Strategy to Performance.  53:126-129. 1989
• STRATEGIC ADAPTABILITY AND FIRM PERFORMANCE - A MARKET-CONTINGENT PERSPECTIVE.  53:21-35. 1989
• Strategic Adaptability and Firm Performance: A Market-Contingent Perspective.  53:21-35. 1989
• Cause-Related Marketing: A Coalignment of Marketing Strategy and Corporate Philanthropy.  52:58-58. 1988
• Cause-Related Marketing: A Coalignment of Marketing Strategy and Corporate Philanthropy.  52:58-74. 1988
• COMMUNICATION AND CONTROL PROCESSES IN THE DELIVERY OF SERVICE QUALITY.  52:35-48. 1988
• Communication and Control Processes in the Delivery of Service Quality.  52:35-48. 1988
• MARKETING STRATEGY IMPLICATIONS OF THE MILES AND SNOW STRATEGIC TYPOLOGY.  51:19-30. 1987
• Marketing Strategy Implications of the Miles and Snow Strategic Typology.  51:19-30. 1987
• Product Diversity and Firm Performance: An Empirical Investigation.  50:43-57. 1986
• Erratum.  50:121-121. 1986
• Erratum: Selected Effects of Salesperson Sex and Attractiveness in Direct Mail Advertisements.  50:121-121. 1986
• Horizontal Cooperative Sales Promotion: A Framework for Classification and Additional Perspectives.  50:61-73. 1986
• Symbiotic Marketing Revisited.  50:7-17. 1986
• A Conceptual Model of Service Quality and Its Implications for Future Research.  49:41-50. 1985
• Problems and Strategies in Services Marketing.  49:33-46. 1985
• MARKETING STRATEGY AND DIFFERENTIAL ADVANTAGE - COMMENT.  49:124-128. 1985
• More on Marketing Strategy and Differential Advantage.  49:124-128. 1985
• A CONCEPTUAL-MODEL OF SERVICE QUALITY AND ITS IMPLICATIONS FOR FUTURE-RESEARCH.  49:41-50. 1985
• PROBLEMS AND STRATEGIES IN SERVICES MARKETING.  49:33-46. 1985
• SELECTED EFFECTS OF SALESPERSON SEX AND ATTRACTIVENESS IN DIRECT MAIL ADVERTISEMENTS.  48:94-100. 1984
• Selected Effects of Salesperson Sex and Attractiveness in Direct Mail Advertisements.  48:94-100. 1984
• THE IMPACT OF CHANNEL LEADERSHIP-BEHAVIOR ON INTRACHANNEL CONFLICT.  47:21-34. 1983
• The Impact of Channel Leadership Behavior on Intrachannel Conflict.  47:21-34. 1983
• The Sales Manager's Bases of Social Power and Influence upon the Sales Force.  44:91-91. 1980
• A Review and Critical Evaluation of the Consumer Product Safety Commission: Marketing Management Implications.  40:41-41. 1976

Identity

International Standard Serial Number (ISSN)

• 0022-2429