ORDER OF ENTRY AND BUSINESS PERFORMANCE - AN EMPIRICAL SYNTHESIS AND REEXAMINATION Academic Article uri icon

published proceedings

  • JOURNAL OF MARKETING

author list (cited authors)

  • SZYMANSKI, D. M., TROY, L. C., & BHARADWAJ, S. G.

citation count

  • 110

complete list of authors

  • SZYMANSKI, DM||TROY, LC||BHARADWAJ, SG

publication date

  • January 1995