ORDER OF ENTRY AND BUSINESS PERFORMANCE - AN EMPIRICAL SYNTHESIS AND REEXAMINATION

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authors

Troy, Lisa

published proceedings

JOURNAL OF MARKETING

author list (cited authors)

SZYMANSKI, D. M., TROY, L. C., & BHARADWAJ, S. G.

citation count

110

complete list of authors

SZYMANSKI, DM||TROY, LC||BHARADWAJ, SG

publication date

January 1995

publisher

SAGE Publications Publisher

published in

Journal of Marketing Journal