First-Mover Advantage: A Synthesis, Conceptual Framework, and Research Propositions Academic Article

authors

• Varadarajan, Rajan

published proceedings

• Journal of Marketing

altmetric score

• 6.5

author list (cited authors)

• Kerin, R. A., Varadarajan, P. R., & Peterson, R. A.

citation count

• 451

complete list of authors

• Kerin, Roger A||Varadarajan, P Rajan||Peterson, Robert A

publication date

• October 1992

publisher

• SAGE Publications  Publisher

published in

• Journal of Marketing  Journal

Digital Object Identifier (DOI)

• 10.2307/1251985

start page

• 33

end page

• 33

volume

• 56

issue

• 4

URL

• http://dx.doi.org/10.2307/1251985