First-Mover Advantage: A Synthesis, Conceptual Framework, and Research Propositions Academic Article uri icon

published proceedings

  • Journal of Marketing

altmetric score

  • 6.5

author list (cited authors)

  • Kerin, R. A., Varadarajan, P. R., & Peterson, R. A.

citation count

  • 451

complete list of authors

  • Kerin, Roger A||Varadarajan, P Rajan||Peterson, Robert A

publication date

  • October 1992