Banking tomorrow: Managing markets through planning.

authors

• Berry, Leonard

published proceedings

• JOURNAL OF MARKETING

author list (cited authors)

• Berry, L. L.

citation count

• 3

complete list of authors

• Berry, LL

publication date

• 1998

published in

• Journal of Marketing  Journal

Digital Object Identifier (DOI)

• 10.2307/1252165

start page

• 123

end page

• 125

volume

• 62

issue

• 2