Sustainable Competitive Advantage in Service Industries: A Conceptual Model and Research Propositions Academic Article uri icon

published proceedings

  • Journal of Marketing

altmetric score

  • 3

author list (cited authors)

  • Bharadwaj, S. G., Varadarajan, P. R., & Fahy, J.

citation count

  • 464

complete list of authors

  • Bharadwaj, Sundar G||Varadarajan, P Rajan||Fahy, John

publication date

  • October 1993