MARKETING STRATEGY AND DIFFERENTIAL ADVANTAGE - COMMENT Academic Article

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authors

Varadarajan, Rajan

published proceedings

JOURNAL OF MARKETING

author list (cited authors)

PARASURAMAN, A., & VARADARAJAN, P.

citation count

7

complete list of authors

PARASURAMAN, A||VARADARAJAN, P

publication date

January 1985

publisher

SAGE Publications Publisher

published in

Journal of Marketing Journal