MARKETING STRATEGY AND DIFFERENTIAL ADVANTAGE - COMMENT
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Overview
published proceedings
- JOURNAL OF MARKETING
author list (cited authors)
- PARASURAMAN, A., & VARADARAJAN, P.
citation count
- 7
complete list of authors
- PARASURAMAN, A||VARADARAJAN, P
publication date
- January 1985
publisher
- SAGE Publications Publisher
published in
- Journal of Marketing Journal