MARKETING STRATEGY IMPLICATIONS OF THE MILES AND SNOW STRATEGIC TYPOLOGY Academic Article

authors

• Kolari, James
• Mcdaniel, Stephen

published proceedings

• JOURNAL OF MARKETING

author list (cited authors)

• MCDANIEL, S. W., & KOLARI, J. W.

citation count

• 182

complete list of authors

• MCDANIEL, SW||KOLARI, JW

publication date

• October 1987

publisher

• SAGE Publications  Publisher

published in

• Journal of Marketing  Journal

keywords

• 35 Commerce, Management, Tourism And Services
• 3506 Marketing
• 3507 Strategy, Management And Organisational Behaviour

Digital Object Identifier (DOI)

• 10.2307/1251245

start page

• 19

end page

• 30

volume

• 51

issue

• 4

URL

• http://dx.doi.org/10.2307/1251245