Mcdaniel, Stephen Professor

academic article

• McDaniel, S. W., & Moore, S. B. (2005). Pre-Production Relationship Marketing. Journal of Relationship Marketing.  4(1-2), 73-90.
  
• Rebolledo, C., Ricard, L., & Prfontaine, L. (2005). The Potential of Information Technology in Facilitating Relationship Marketing. Journal of Relationship Marketing.  4(1-2), 57-71.
  
• Vokurka, R. J., & McDaniel, S. W. (2004). A taxonomy of church marketing strategy types. Review of Religious Research.  46(2), 132-149.
  
• Vokurka, R. J., McDaniel, S. W., & Cooper, N. (2002). Church Marketing Communication Methods. Services Marketing Quarterly.  24(1), 17-32.
  
• Ferrell, O. C., Hartline, M. D., & McDaniel, S. W. (1998). Codes of ethics among corporate research departments, marketing research firms, and data subcontractors: An examination of a three-communities metaphor. Journal of Business Ethics.  17(5), 503-516.
  
• McDaniel, S. W. (1998). The seven habits of highly effective marketers. Public Roads.  62(3), 15-24.
  
• McDaniel, S. W., & Rylander, D. H. (1993). Strategic green marketing. Journal of Consumer Marketing.  Volume 10(Issue 3), 4-10.
  
• Groth, J. C., & McDaniel, S. W. (1993). The exclusive value principle: the basis for prestige racing. Journal of Consumer Marketing.  Volume 10(Issue 1), 10-16.
  
• McDaniel, S. W., & Burnett, J. J. (1990). Consumer religiosity and retail store evaluative criteria. Journal of the Academy of Marketing Science.  18(2), 101-112.
  
• King, A. C., & McDaniel, S. W. (1989). Chinas Consumer Market: How are US Products Perceived?. Journal of Consumer Marketing.  Volume 6(Issue 4), 51-59.
  
• MCDANIEL, S. W. (1989). THE USE OF MARKETING TECHNIQUES BY CHURCHES - A NATIONAL SURVEY. Review of Religious Research.  31(2), 175-182.
  
• McDaniel, S. W., & Smith, L. M. (1987). Industry Views on Content of the International Marketing Course. Journal of Marketing Education.  9(3), 9-14.
  
• MCDANIEL, S. W., & KOLARI, J. W. (1987). MARKETING STRATEGY IMPLICATIONS OF THE MILES AND SNOW STRATEGIC TYPOLOGY. Journal of Marketing.  51(4), 19-30.
  
• MCDANIEL, S. W., & VERILLE, P. (1987). DO TOPIC DIFFERENCES AFFECT SURVEY NONRESPONSE. International Journal of Market Research.  29(1), 55-66.
  
• MCDANIEL, S. W. (1986). CHURCH ADVERTISING - VIEWS OF THE CLERGY AND GENERAL PUBLIC. Journal of Advertising.  15(1), 24-29.
  
• McDaniel, S. W., Rao, C. P., & Jackson, R. W. (1986). Inflationinduced adaptive behavior. Psychology and Marketing.  3(2), 113-122.
  
• JACKSON, R. W., MCDANIEL, S. W., & RAO, C. P. (1985). FOOD SHOPPING AND PREPARATION - PSYCHOGRAPHIC DIFFERENCES OF WORKING WIVES AND HOUSEWIVES. Journal of Consumer Research.  12(1), 110-113.
  
• MCDANIEL, S. W., FUTRELL, C. M., & PARASURAMAN, A. (1985). SOCIAL POWER BASES OF MARKETING EXECUTIVES - THE RELATIONSHIP WITH ORGANIZATIONAL-CLIMATE. Journal of Business Research.  13(1), 77-85.
  
• WYNN, G. W., & MCDANIEL, S. W. (1985). THE EFFECT OF ALTERNATIVE FOOT-IN-THE-DOOR MANIPULATIONS ON MAILED QUESTIONNAIRE RESPONSE RATE AND QUALITY. International Journal of Market Research.  27(1), 15-26.
  
• MCDANIEL, S. W., VERILLE, P., & MADDEN, C. S. (1985). THE THREATS TO MARKETING-RESEARCH - AN EMPIRICAL REAPPRAISAL. Journal of Marketing Research.  22(1), 74-80.
  
• McDaniel, S. W., & Hise, R. T. (1984). The Marketing Curriculum: A Decade of Change. Journal of Marketing Education.  6(3), 2-8.
  
• McDaniel, S. W., & Hise, R. T. (1984). Shaping the Marketing Curriculum: The CEO Perspective. Journal of Marketing Education.  6(2), 27-32.
  
• McNeal, J. U., & McDaniel, S. W. (1984). An analysis of need-appeals in television advertising. Journal of the Academy of Marketing Science.  12(1-2), 176-190.
  
• Hise, R., & McDaniel, S. (1984). CEOs' Views on Strategy: A Survey. Journal of Business Strategy.  Volume 4(Issue 3), 79-86.
  
• McDaniel, S. W., & Smith, L. M. (1984). Industry Views on Content of the International Marketing Course. Journal of Management Education.  9(3), 9-14.
  
• Mcdaniel, S. W., & Zeithaml, V. A. (1984). The effect of fear on purchase intentions. Psychology and Marketing.  1(3‐4), 73-82.
  
• McNeal, J. U., & McDaniel, S. W. (1981). The Role of Consumer Knowledge in the Study of Consumer Behavior. Journal of Marketing Education.  3(1), 37-41.
  
• MCDANIEL, S. W. (1981). MULTICOLLINEARITY IN ADVERTISING-RELATED DATA. Journal of Advertising Research.  21(3), 59-63.