MULTICOLLINEARITY IN ADVERTISING-RELATED DATA Academic Article

authors

• Mcdaniel, Stephen

published proceedings

• JOURNAL OF ADVERTISING RESEARCH

author list (cited authors)

• MCDANIEL, S. W.

complete list of authors

• MCDANIEL, SW

publication date

• January 1981

published in

• Journal of Advertising Research  Journal

start page

• 59

end page

• 63

volume

• 21

issue

• 3