An analysis of need-appeals in television advertising Academic Article

abstract

• No empirical data is available that analyzes the need-appeals currently being used by advertisers. To fill this void, an extensive study is presented which analyzed the need-appeals in every television advertisement for nine product categories over a three month period. Need-appeals were classified acording to both Murray's and Maslow's lists of needs. 1984 Academy of Marketing Science.

authors

• Mcdaniel, Stephen

published proceedings

• Journal of the Academy of Marketing Science

author list (cited authors)

• McNeal, J. U., & McDaniel, S. W.

citation count

• 9

complete list of authors

• McNeal, James U||McDaniel, Stephen W

publication date

• January 1984

publisher

• Springer Nature  Publisher

published in

• Journal of the Academy of Marketing Science  Journal

Digital Object Identifier (DOI)

• 10.1007/bf02729495

start page

• 176

end page

• 190

volume

• 12

issue

• 1-2

URL

• http%3A%2F%2Fdx.doi.org%2F10.1007%2Fbf02729495