Journal of the Academy of Marketing Science Journal

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Achieving social and economic sustainability through innovations in transformative services: A case of healthcare organizations in an emerging market. 1-25. 2023
An overview and empirical comparison of natural language processing (NLP) models and an introduction to and empirical application of autoencoder models in marketing. 50:1324-1350. 2022
What brand do I use for my new product? The impact of new product branding decisions on firm value. 50:338-365. 2022
Should firms invest more in marketing or R&D to maintain sales leadership? An empirical analysis of sales leader firms. 49:1088-1108. 2021
How does the adoption of digital payment technologies influence unorganized retailers' performance? An investigation in an emerging market. 49:882-902. 2021
Innovation in the digital economy: a broader view of its scope, antecedents, and consequences. 49:627-631. 2021
The interplay between business and personal trust on relationship performance in conditions of market turbulence. 48:1138-1155. 2020
Emerging market innovations: unique and differential drivers, practitioner implications, and research agenda. 48:1030-1052. 2020
Leveraging service recovery strategies to reduce customer churn in an emerging market. 48:848-868. 2020
Customer satisfaction and firm performance: insights from over a quarter century of empirical research. 48:543-564. 2020
New vistas for marketing strategy: digital, data-rich, and developing market (D-3) environments. 47:977-985. 2019
Short- and long-term market returns of international codevelopment alliances of new products. 47:939-959. 2019
Driving growth of Mwallets in emerging markets: a retailer's perspective. 47:747-769. 2019
Driving growth of Mwallets in emerging markets: a retailer's perspective (vol 47, pg 1, 2019). 47:770-770. 2019
Promotions as competitive reactions to recalls and their consequences. 47:702-722. 2019
Accessing the influence of strategic marketing research on generating impact: moderating roles of models, journals, and estimation approaches. 45:164-185. 2017
Innovating for sustainability: a framework for sustainable innovations and a model of sustainable innovations orientation. 45:14-36. 2017
Musings on interesting and impactful theory and research. 45:10-13. 2017
Offshore outsourcing of customer relationship management: conceptual model and propositions. 40:347-363. 2012
Where is the opportunity without the customer? An integration of marketing activities, the entrepreneurship process, and institutional theory. 39:537-554. 2011
Strategic marketing and marketing strategy: domain, definition, fundamental issues and foundational premises. 38:119-140. 2010
First-mover advantage in an Internet-enabled market environment: conceptual framework and propositions. 36:293-308. 2008
Brand portfolio, corporate image, and reputation: Managing brand deletions. 34:195-205. 2006
Does success diminish competitive responsiveness? Reconciling conflicting perspectives. 34:284-294. 2006
Interactivity in the electronic marketplace: An exposition of the concept and implications for research. 33:585-603. 2005
Introduction to special section. 31:312-313. 2003
Journal of the Academy of Marketing Science, 2000 to 2003. 31:365-367. 2003
Musings on relevance and rigor of scholarly research in marketing. 31:368-376. 2003
Telemarketing and the TCPA: Let the seller beware. 31:97-98. 2003
Marketing strategy and the Internet: An organizing framework. 30:296-312. 2002
Can price dispersion in online markets be explained by differences in e-tailer service quality?. 30:433-445. 2002
From the editor. 30:285-285. 2002
Journal of the Academy of Marketing Science: Editorial policies. 30:3-4. 2002
Generating new product ideas: An initial investigation of the role of market information and organizational characteristics. 29:89-101. 2001
From the editor-elect. 28:327-329. 2000
The role of slotting fees and introductory allowances in retail buyers' new-product acceptance decisions. 28:291-298. 2000
Cultivating service brand equity. 28:128-137. 2000
Marketing strategy: An assessment of the state of the field and outlook. 27:120-143. 1999
Strategy content and process perspectives revisited. 27:88-100. 1999
Relationship marketing of servicesgrowing interest, emerging perspectives. 23:236-245. 1995
Bundle evaluation in different market segments: The effects of discount framing and buyers preference heterogeneity. 23:206-215. 1995
Strategic alliances: A synthesis of conceptual foundations. 23:282-296. 1995
The nature and determinants of customer expectations of service. 21:1-12. 1993
Marketings contribution to strategy: The view from a different looking glass. 20:335-343. 1992
Success-producer and failure-preventer marketing skills: A social learning theory interpretation. 20:17-26. 1992
A framework for conducting a services marketing audit. 19:255-268. 1991
Product portfolio analysis and market share objectives: An exposition of certain underlying relationships. 18:17-29. 1990
A taxonomy of marketing planning styles. 18:131-141. 1990
Consumer religiosity and retail store evaluative criteria. 18:101-112. 1990
An investigation of the relative efficacy of four alternative approaches to importance-performance analysis. 13:69-80. 1985
Distribution decisions for public services. 13:107-123. 1985
Product effort and promotion effort hypotheses: An empirical investigation. 13:47-61. 1985
An analysis of need-appeals in television advertising. 12:176-190. 1984
Do disclosure attempts influence claim believability and perceived advertiser credibility?. 12:23-37. 1984
Personal and nonpersonal incentives in mail surveys: Immediate versus delayed inducements. 12:106-114. 1984
The status of the marketing concept in public recreation and park agencies. 9:1-14. 1981
An empirical investigation of the appropriateness of the product life cycle to municipal library services. 6:77-90. 1978
Should the competing brand be illustrated in a comparative advertisement?. 6:176-186. 1978
Marketing decision-making through computer cartography. 5:369-378. 1977