Journal of the Academy of Marketing Science
Journal
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Overview
publication venue for
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What brand do I use for my new product? The impact of new product branding decisions on firm value.
50:338-365.
2022
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Should firms invest more in marketing or R&D to maintain sales leadership? An empirical analysis of sales leader firms.
49:1088-1108.
2021
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How does the adoption of digital payment technologies influence unorganized retailers’ performance? An investigation in an emerging market.
49:882-902.
2021
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Innovation in the digital economy: a broader view of its scope, antecedents, and consequences.
49:627-631.
2021
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The interplay between business and personal trust on relationship performance in conditions of market turbulence.
48:1138-1155.
2020
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Emerging market innovations: unique and differential drivers, practitioner implications, and research agenda.
48:1030-1052.
2020
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Leveraging service recovery strategies to reduce customer churn in an emerging market.
48:848-868.
2020
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Customer satisfaction and firm performance: insights from over a quarter century of empirical research.
48:543-564.
2020
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Short- and long-term market returns of international codevelopment alliances of new products.
47:939-959.
2019
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Driving growth of Mwallets in emerging markets: a retailer’s perspective.
47:747-769.
2019
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Promotions as competitive reactions to recalls and their consequences.
47:702-722.
2019
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Theoretical underpinnings of research in strategic marketing: a commentary.
47:30-36.
2019
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Making emerging phenomena a research priority.
46:361-365.
2018
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Pricing hybrid bundles by understanding the drivers of willingness to pay.
46:497-515.
2018
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Accessing the influence of strategic marketing research on generating impact: moderating roles of models, journals, and estimation approaches.
45:164-185.
2017
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Event study methodology in the marketing literature: an overview.
45:186-207.
2017
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Innovating for sustainability: a framework for sustainable innovations and a model of sustainable innovations orientation.
45:14-36.
2017
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Musings on interesting and impactful theory and research.
45:10-13.
2017
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Dynamic relationships among R&D, advertising, inventory and firm performance.
42:277-290.
2014
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Offshore outsourcing of customer relationship management: conceptual model and propositions.
40:347-363.
2012
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Where is the opportunity without the customer? An integration of marketing activities, the entrepreneurship process, and institutional theory.
39:537-554.
2011
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Strategic marketing and marketing strategy: domain, definition, fundamental issues and foundational premises.
38:119-140.
2010
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First-mover advantage in an Internet-enabled market environment: conceptual framework and propositions.
36:293-308.
2008
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Examining the effect of salesperson service behavior in a competitive context.
35:603-616.
2007
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Technology use on the front line: how information technology enhances individual performance.
35:101-112.
2007
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Does Success Diminish Competitive Responsiveness? Reconciling Conflicting Perspectives.
34:284-294.
2006
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Interactivity in the Electronic Marketplace: An Exposition of the Concept and Implications for Research.
33:585-603.
2005
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Customer Value, Satisfaction, Loyalty, and Switching Costs: An Illustration From a Business-to-Business Service Context.
32:293-311.
2004
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Price Levels and Price Dispersion Within and Across Multiple Retailer Types: Further Evidence and Extension.
32:176-187.
2004
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Journal of the Academy of Marketing Science, 2000 to 2003.
31:365-367.
2003
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Musings on Relevance and Rigor of Scholarly Research in Marketing.
31:368-376.
2003
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Reflections on Research in Marketing and Reviewing for Scholarly Journals Invited Essays by JAMS 2000-2003 Outstanding Reviewer Award Recipients: Introduction to Special Section.
31:312-313.
2003
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Telemarketing and the TCPA: Let the Seller Beware: Telephone Consumer Protection Act (47 U.S.C. 227).
31:97-98.
2003
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Can Price Dispersion in Online Markets be Explained by Differences in E-Tailer Service Quality?.
30:433-445.
2002
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From the Editor.
30:285-285.
2002
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Marketing Strategy and the Internet: An Organizing Framework.
30:296-312.
2002
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Journal of the Academy of Marketing Science: Editorial Policies.
30:3-4.
2002
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Generating New Product Ideas: An Initial Investigation of the Role of Market Information and Organizational Characteristics.
29:89-101.
2001
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From the Editor-Elect.
28:327-329.
2000
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The Role of Slotting Fees and Introductory Allowances in Retail Buyers' New-Product Acceptance Decisions
2000
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Cultivating Service Brand Equity.
28:128-137.
2000
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Marketing Strategy: An Assessment of the State of the Field and Outlook.
27:120-143.
1999
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Strategy Content and Process Perspectives Revisited.
27:88-100.
1999
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Relationship Marketing of Services--Growing Interest, Emerging Perspectives.
23:236-245.
1995
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Strategic Alliances: A Synthesis of Conceptual Foundations.
23:282-296.
1995
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Bundle Evaluation in Different Market Segments: The Effects of Discount Framing and Buyers' Preference Heterogeneity.
23:206-215.
1995
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The Nature and Determinants of Customer Expectations of Service.
21:1-12.
1993
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Success-producer and failure-preventer marketing skills: A social learning theory interpretation.
20:17-26.
1992
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Marketings contribution to strategy: The view from a different looking glass.
20:335-343.
1992
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A framework for conducting a services marketing audit.
19:255-268.
1991
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Product portfolio analysis and market share objectives: An exposition of certain underlying relationships.
18:17-29.
1990
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A taxonomy of marketing planning styles.
18:131-141.
1990
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Consumer religiosity and retail store evaluative criteria.
18:101-112.
1990
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Product effort and promotion effort hypotheses: An empirical investigation.
13:47-61.
1985
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An investigation of the relative efficacy of four alternative approaches to importance-performance analysis.
13:69-80.
1985
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Distribution decisions for public services.
13:107-123.
1985
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An analysis of need-appeals in television advertising.
12:176-190.
1984
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Do disclosure attempts influence claim believability and perceived advertiser credibility?.
12:23-37.
1984
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Personal and nonpersonal incentives in mail surveys: Immediate versus delayed inducements.
12:106-114.
1984
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The status of the marketing concept in public recreation and park agencies.
9:1-14.
1981
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An empirical investigation of the appropriateness of the product life cycle to municipal library services.
6:77-90.
1978
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Should the competing brand be illustrated in a comparative advertisement?.
6:176-186.
1978
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Marketing decision-making through computer cartography.
5:369-378.
1977
Identity
International Standard Serial Number (ISSN)