Journal of the Academy of Marketing Science Journal

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How does the adoption of digital payment technologies influence unorganized retailers’ performance? An investigation in an emerging market. 49:1-21. 2021
Innovation in the digital economy: a broader view of its scope, antecedents, and consequences. 49:627-631. 2021
Should firms invest more in marketing or R&D to maintain sales leadership? An empirical analysis of sales leader firms. 1-21. 2021
Emerging market innovations: unique and differential drivers, practitioner implications, and research agenda. 48:1030-1052. 2020
Customer satisfaction and firm performance: insights from over a quarter century of empirical research. 48:543-564. 2020
The interplay between business and personal trust on relationship performance in conditions of market turbulence. 48:1138-1155. 2020
Short- and long-term market returns of international codevelopment alliances of new products. 47:939-959. 2019
Promotions as competitive reactions to recalls and their consequences. 47:702-722. 2019
Leveraging service recovery strategies to reduce customer churn in an emerging market. 48:848-868. 2019
Theoretical underpinnings of research in strategic marketing: a commentary. 47:30-36. 2019
Driving growth of Mwallets in emerging markets: a retailer’s perspective. 47:747-769. 2018
Making emerging phenomena a research priority. 46:361-365. 2018
Pricing hybrid bundles by understanding the drivers of willingness to pay. 46:497-515. 2017
Accessing the influence of strategic marketing research on generating impact: moderating roles of models, journals, and estimation approaches. 45:164-185. 2017
Event study methodology in the marketing literature: an overview. 45:186-207. 2017
Musings on interesting and impactful theory and research. 45:10-13. 2016
Innovating for sustainability: a framework for sustainable innovations and a model of sustainable innovations orientation. 45:14-36. 2015
Dynamic relationships among R&D, advertising, inventory and firm performance. 42:277-290. 2014
Offshore outsourcing of customer relationship management: conceptual model and propositions. 40:347-363. 2011
Where is the opportunity without the customer? An integration of marketing activities, the entrepreneurship process, and institutional theory. 39:537-554. 2010
Strategic marketing and marketing strategy: domain, definition, fundamental issues and foundational premises. 38:119-140. 2009
Examining the effect of salesperson service behavior in a competitive context. 35:603-616. 2007
First-mover advantage in an Internet-enabled market environment: conceptual framework and propositions. 36:293-308. 2007
Innovativeness and new product success: insights from the cumulative evidence. 35:35-52. 2007
Technology use on the front line: how information technology enhances individual performance. 35:101-112. 2007
Does success diminish competitive responsiveness? Reconciling conflicting perspectives. 34:284-294. 2006
Brand portfolio, corporate image, and reputation: Managing brand deletions. 34:195-205. 2006
Interactivity in the electronic marketplace: An exposition of the concept and implications for research. 33:585-603. 2005
Customer value, satisfaction, loyalty, and switching costs: An illustration from a business-to-business service context. 32:293-311. 2004
Price levels and price dispersion within and across multiple retailer types: Further evidence and extension. 32:176-187. 2004
Marketing and the law. 31:97-100. 2003
Journal of the Academy of Marketing Science, 2000 to 2003. 31:365-367. 2003
Musings on relevance and rigor of scholarly research in marketing. 31:368-376. 2003
Introduction to special section. 31:312-313. 2003
Journal of the Academy of Marketing Science: Editorial policies. 30:3-4. 2002
Can price dispersion in online markets be explained by differences in e-tailer service quality?. 30:433-445. 2002
From the editor. 30:285-285. 2002
Marketing strategy and the internet: An organizing framework. 30:296-312. 2002
Generating new product ideas: An initial investigation of the role of market information and organizational characteristics. 29:89-101. 2001
Cultivating service brand equity. 28:128-137. 2000
From the editor-elect. 28:327-329. 2000
The role of slotting fees and introductory allowances in retail buyers’ new-product acceptance decisions. 28:291-298. 2000
Strategy content and process perspectives revisited. 27:88-100. 1999
Marketing strategy: An assessment of the state of the field and outlook. 27:120-143. 1999
Relationship marketing of services—growing interest, emerging perspectives. 23:236-245. 1995
Strategic alliances: A synthesis of conceptual foundations. 23:282-296. 1995
Bundle evaluation in different market segments: The effects of discount framing and buyers’ preference heterogeneity. 23:206-215. 1995
The nature and determinants of customer expectations of service. 21:1-12. 1993
Success-producer and failure-preventer marketing skills: A social learning theory interpretation. 20:17-26. 1992
Marketing’s contribution to strategy: The view from a different looking glass. 20:335-343. 1992
A framework for conducting a services marketing audit. 19:255-268. 1991
Product portfolio analysis and market share objectives: An exposition of certain underlying relationships. 18:17-29. 1990
A taxonomy of marketing planning styles. 18:131-141. 1990
Consumer religiosity and retail store evaluative criteria. 18:101-112. 1990
Product effort and promotion effort hypotheses: An empirical investigation. 13:47-61. 1985
An investigation of the relative efficacy of four alternative approaches to importance-performance analysis. 13:69-80. 1985
Distribution decisions for public services. 13:107-123. 1985
An analysis of need-appeals in television advertising. 12:176-190. 1984
Do disclosure attempts influence claim believability and perceived advertiser credibility?. 12:23-37. 1984
Personal and nonpersonal incentives in mail surveys: Immediate versus delayed inducements. 12:106-114. 1984
The status of the marketing concept in public recreation and park agencies. 9:1-14. 1981
An empirical investigation of the appropriateness of the product life cycle to municipal library services. 6:77-90. 1978
Should the competing brand be illustrated in a comparative advertisement?. 6:176-186. 1978
Marketing decision-making through computer cartography. 5:369-378. 1977