Engaging customers and suppliers for environmental sustainability: Investigating the drivers and the effects on firm performance
Academic Article
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Overview
published proceedings
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JOURNAL OF THE ACADEMY OF MARKETING SCIENCE
author list (cited authors)
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Sharma, A., Borah, S. B., Haque, T., & Adhikary, A.
complete list of authors
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Sharma, Amalesh||Borah, Sourav Bikash||Haque, Tanjum||Adhikary, Anirban
publication date
publisher
published in
Research
keywords
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Board Oversight
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Chief Marketing Officer
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Customer Engagement
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Governance Disclosure
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Incentives
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Supplier Engagement
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Sustainability
Identity
Digital Object Identifier (DOI)
Additional Document Info
Other
URL
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http://dx.doi.org/10.1007/s11747-023-00995-7
