selected publications academic article Sharma, A., Cosguner, K., Sharma, T. K., & Motiani, M (2021). Channel Intermediaries and Manufacturer Performance: An Exploratory Investigation in an Emerging Market. Journal of Retailing. 97(4), 639-657. Adhikary, A., Diatha, K. S., Borah, S. B., & Sharma, A (2021). How does the adoption of digital payment technologies influence unorganized retailers’ performance? An investigation in an emerging market. Journal of the Academy of Marketing Science. 49(5), 882-902. Khandeparkar, K., Motiani, M., & Sharma, A (2021). Thank you for not smoking – A multi-method investigation to understand the effect of anti-smoking warnings in television programs. Journal of Business Research. 128, 462-472. Kumar, V., Borah, S. B., Sharma, A., & Akella, L. Y (2021). Chief marketing officers’ discretion and firms’ internationalization: An empirical investigation. JOURNAL OF INTERNATIONAL BUSINESS STUDIES. 52(3), 363-387. Sharma, A., Borah, S. B., & Moses, A. C (2021). Responses to COVID-19: The role of governance, healthcare infrastructure, and learning from past pandemics. Journal of Business Research. 122, 597-607. Adhikary, A., Sharma, A., Diatha, K. S., & Jayaram, J (2020). Impact of buyer-supplier network complexity on firms’ greenhouse gas (GHG) emissions: An empirical investigation. International Journal of Production Economics. 230, 107864-107864. Sharma, A., Pathak, S., Borah, S. B., & Adhikary, A (2020). Is it too complex? The curious case of supply network complexity and focal firm innovation. Journal of Operations Management. 66(7-8), 839-865. Sharma, A., Adhikary, A., & Borah, S. B (2020). Covid-19's impact on supply chain decisions: Strategic insights from NASDAQ 100 firms using Twitter data. Journal of Business Research. 117, 443-449. Borah, S. B., Prakhya, S., & Sharma, A (2020). Leveraging service recovery strategies to reduce customer churn in an emerging market. Journal of the Academy of Marketing Science. 48(5), 848-868. Sharma, A., Soni, M., Borah, S. B., & Saboo, A. R (2020). Identifying the drivers of luxury brand sales in emerging markets: An exploratory study. Journal of Business Research. 111, 25-40. Sharma, A., Moses, A. C., Borah, S. B., & Adhikary, A (2020). Investigating the impact of workforce racial diversity on the organizational corporate social responsibility performance: An institutional logics perspective. Journal of Business Research. 107, 138-152. Moses, A., & Sharma, A (2020). What drives human resource acquisition and retention in social enterprises? An empirical investigation in the healthcare industry in an emerging market. Journal of Business Research. 107, 76-88. Kumar, V., Nim, N., & Sharma, A (2019). Driving growth of Mwallets in emerging markets: a retailer’s perspective. Journal of the Academy of Marketing Science. 47(4), 747-769. Sharma, A., Kumar, V., & Cosguner, K (2019). Modeling Emerging-Market Firms’ Competitive Retail Distribution Strategies. Journal of Marketing Research. 56(3), 439-458. Sharma, A., Kumar, V., Yan, J., Borah, S. B., & Adhikary, A (2019). Understanding the structural characteristics of a firm’s whole buyer–supplier network and its impact on international business performance. JOURNAL OF INTERNATIONAL BUSINESS STUDIES. 50(3), 365-392. Sharma, A., Sridhar, S., Moses, A., & Borah, S (2018). Investigating Organizational Drivers of Jugaad Innovations: A Study of Indian Missionary Hospitals Sharma, A., Saboo, A. R., & Kumar, V (2018). Investigating the Influence of Characteristics of the New Product Introduction Process on Firm Value: The Case of the Pharmaceutical Industry. JOURNAL OF MARKETING. 82(5), 66-85. Sharma, A., Kumar, V., & Borah, S. B (2017). Ritualization: A Strategic Tool to Position Brands in International Markets. Journal of International Marketing. 25(2), 1-24. Saboo, A. R., Sharma, A., Chakravarty, A., & Kumar, V (2017). Influencing Acquisition Performance in High-Technology Industries: The Role of Innovation and Relational Overlap. Journal of Marketing Research. 54(2), 219-238. Kumar, V., Sharma, A., & Gupta, S (2017). Accessing the influence of strategic marketing research on generating impact: moderating roles of models, journals, and estimation approaches. Journal of the Academy of Marketing Science. 45(2), 164-185. Kumar, V., Sunder, S., & Sharma, A (2015). Leveraging Distribution to Maximize Firm Performance in Emerging Markets. Journal of Retailing. 91(4), 627-643. Kumar, V., Sharma, A., Shah, R., & Rajan, B (2013). Establishing Profitable Customer Loyalty for Multinational Companies in the Emerging Economies: A Conceptual Framework. Journal of International Marketing. 21(1), 57-80. Sharma, A., Sharma, K. R., & Borah, S. B (2011). Do you Love Me? Attrition During Probation Period : Employee vs Employer. Prabandhan Indian Journal of Management. 4(7), 8-8. Sharma, A., Sharma, K. R., & Borah, S. B (2011). Do you Love Me? Attrition During Probation Period : Employee vs Employer. Prabandhan Indian Journal of Management. 4(7), 8-8. chapter Arunachalam, S., & Sharma, A (2019). Marketing Analytics. International Series in Operations Research and Management Science. International Series in Operations Research & Management Science. (pp. 623-658). Springer International Publishing.
teaching activities BUAD689 Sptp: Predictive Analytics Instructor BUAD689 Sptp:tableau & R Programming Instructor MKTG431 Marketing Analytics Instructor MKTG626 Marketing Analytics Ii Instructor