selected publications academic article Dwivedi, Y. K., Hughes, L., Wang, Y., Alalwan, A. A., Ahn, S., Balakrishnan, J., ... Wirtz, J. (2023). Metaverse marketing: How the metaverse will shape the future of consumer research and practice. Psychology and Marketing. 40(4), 750-776. Sharma, A., Akella, L. Y., & Borah, S. B. (2022). Knowledge structure of Chief Marketing Officers (CMOs): A review, bibliometric analysis, and research agenda. Journal of Business Research. 151, 448-462. Wichmann, J., Uppal, A., Sharma, A., & Dekimpe, M. G. (2022). A global perspective on the marketing mix across time and space. International Journal of Research in Marketing. 39(2), 502-521. Mukhopadhyay, S., Kumar, V., Sharma, A., & Chung, T. S. (2022). Impact of review narrativity on sales in a competitive environment. PRODUCTION AND OPERATIONS MANAGEMENT. 31(6), 2538-2556. Sharma, A., Kumar, V., Borah, S. B., & Adhikary, A. (2022). Complexity in a multinational enterprise's global supply chain and its international business performance: A bane or a boon?. JOURNAL OF INTERNATIONAL BUSINESS STUDIES. 53(5), 850-878. Sharma, A., Soni, M., Borah, S. B., & Haque, T. (2022). From silos to synergies: A systematic review of luxury in marketing research. Journal of Business Research. 139, 893-907. Sharma, A., Cosguner, K., Sharma, T. K., & Motiani, M. (2021). Channel Intermediaries and Manufacturer Performance: An Exploratory Investigation in an Emerging Market. Journal of Retailing. 97(4), 639-657. Khandeparkar, K., Motiani, M., & Sharma, A. (2021). Thank you for not smoking - A multi-method investigation to understand the effect of anti-smoking warnings in television programs. Journal of Business Research. 128, 462-472. Adhikary, A., Diatha, K. S., Borah, S. B., & Sharma, A. (2021). How does the adoption of digital payment technologies influence unorganized retailers' performance? An investigation in an emerging market. Journal of the Academy of Marketing Science. 49(5), 882-902. Sharma, A., Borah, S. B., & Moses, A. C. (2021). Responses to COVID-19: The role of governance, healthcare infrastructure, and learning from past pandemics. Journal of Business Research. 122, 597-607. Kumar, V., Borah, S. B., Sharma, A., & Akella, L. Y. (2021). Chief marketing officers' discretion and firms' internationalization: An empirical investigation. JOURNAL OF INTERNATIONAL BUSINESS STUDIES. 52(3), 363-387. Sharma, A., Pathak, S., Borah, S. B., & Adhikary, A. (2020). Is it too complex? The curious case of supply network complexity and focal firm innovation. Journal of Operations Management. 66(7-8), 839-865. Adhikary, A., Sharma, A., Diatha, K. S., & Jayaram, J. (2020). Impact of buyer-supplier network complexity on firms' greenhouse gas (GHG) emissions: An empirical investigation. International Journal of Production Economics. 230, 107864-107864. Sharma, A., Adhikary, A., & Borah, S. B. (2020). Covid-19's impact on supply chain decisions: Strategic insights from NASDAQ 100 firms using Twitter data. Journal of Business Research. 117, 443-449. Sharma, A., Soni, M., Borah, S. B., & Saboo, A. R. (2020). Identifying the drivers of luxury brand sales in emerging markets: An exploratory study. Journal of Business Research. 111, 25-40. Borah, S. B., Prakhya, S., & Sharma, A. (2020). Leveraging service recovery strategies to reduce customer churn in an emerging market. Journal of the Academy of Marketing Science. 48(5), 848-868. Sharma, A., Moses, A. C., Borah, S. B., & Adhikary, A. (2020). Investigating the impact of workforce racial diversity on the organizational corporate social responsibility performance: An institutional logics perspective. Journal of Business Research. 107, 138-152. Moses, A., & Sharma, A. (2020). What drives human resource acquisition and retention in social enterprises? An empirical investigation in the healthcare industry in an emerging market. Journal of Business Research. 107, 76-88. Kumar, V., Nim, N., & Sharma, A. (2019). Driving growth of Mwallets in emerging markets: a retailer's perspective (vol 47, pg 1, 2019). Journal of the Academy of Marketing Science. 47(4), 770-770. Kumar, V., Nim, N., & Sharma, A. (2019). Driving growth of Mwallets in emerging markets: a retailer's perspective. Journal of the Academy of Marketing Science. 47(4), 747-769. Sharma, A., Kumar, V., & Cosguner, K. (2019). Modeling Emerging-Market Firms' Competitive Retail Distribution Strategies. Journal of Marketing Research. 56(3), 439-458. Sharma, A., Kumar, V., Yan, J., Borah, S. B., & Adhikary, A. (2019). Understanding the structural characteristics of a firm's whole buyer-supplier network and its impact on international business performance. JOURNAL OF INTERNATIONAL BUSINESS STUDIES. 50(3), 365-392. Sharma, A., Sridhar, S., Moses, A., & Borah, S. (2018). Investigating Organizational Drivers of Jugaad Innovations: A Study of Indian Missionary Hospitals Sharma, A., Saboo, A. R., & Kumar, V. (2018). Investigating the Influence of Characteristics of the New Product Introduction Process on Firm Value: The Case of the Pharmaceutical Industry. JOURNAL OF MARKETING. 82(5), 66-85. Sharma, A., Kumar, V., & Borah, S. B. (2017). Ritualization: A Strategic Tool to Position Brands in International Markets. Journal of International Marketing. 25(2), 1-24. Saboo, A. R., Sharma, A., Chakravarty, A., & Kumar, V. (2017). Influencing Acquisition Performance in High-Technology Industries: The Role of Innovation and Relational Overlap. Journal of Marketing Research. 54(2), 219-238. Kumar, V., Sharma, A., & Gupta, S. (2017). Accessing the influence of strategic marketing research on generating impact: moderating roles of models, journals, and estimation approaches. Journal of the Academy of Marketing Science. 45(2), 164-185. Kumar, V., Sunder, S., & Sharma, A. (2015). Leveraging Distribution to Maximize Firm Performance in Emerging Markets. Journal of Retailing. 91(4), 627-643. Kumar, V., Sharma, A., Shah, R., & Rajan, B. (2013). Establishing Profitable Customer Loyalty for Multinational Companies in the Emerging Economies: A Conceptual Framework. Journal of International Marketing. 21(1), 57-80. Sharma, A., Sharma, K. R., & Borah, S. B. (2011). Do you Love Me? Attrition During Probation Period : Employee vs Employer. Prabandhan: Indian Journal of Management. 4(7), 8-8. Sharma, A., Sharma, K. R., & Borah, S. B. (2011). Do you Love Me? Attrition During Probation Period : Employee vs Employer. Prabandhan: Indian Journal of Management. 4(7), 8-8. chapter Sharma, A., Borah, S. B., Adhikary, A., & Haque, T. (2021). Accountability Beyond Profitability: Understanding the Impact of Marketing Actions on Environmental and Social Performance. Review of Marketing Research. Marketing Accountability for Marketing and Non-marketing Outcomes. (pp. 193-232). Emerald. Arunachalam, S., & Sharma, A. (2019). Marketing Analytics. International Series in Operations Research and Management Science. Essentials of Business Analytics. (pp. 623-658). Springer Nature.
teaching activities ANLY605 Visualizing Data Tools Instructor ANLY608 Linear And Logistic Regression Instructor BUAD689 Sptp: Predictive Analytics Instructor BUAD689 Sptp:tableau & R Programming Instructor MKTG431 Marketing Analytics Instructor MKTG626 Marketing Analytics Ii Instructor
education and training Ph.D. in Business Administration, Georgia State University - (Atlanta, Georgia, United States) 2017 M.S. in Business Economics, Georgia State University - (Atlanta, Georgia, United States) 2015 B.S. in Physics, University of Delhi - (New Delhi, India) 2007
awards and honors 40 Under 40 Outstanding Young Alumni, conferred by Georgia State University - (Atlanta, Georgia, United States), 2023 Donald Lehmann Award, conferred by American Marketing Association - (Chicago, Illinois, United States), 2019