HR job title
- Associate Professor
- Contact Info
Sharma, Amalesh Associate Professor
Positions
- Associate Professor, Mays Business School, Texas A&M University
Amalesh is interested in studying the impact of firm and customer level strategies on firms' performance. His substantive areas of interest include Marketing-Mix Decisions, Sustainability, Emerging Markets, Buyer-Supplier Relationships, and Marketing-Operations Interface.
Amalesh's research has been published in top-tier journals (e.g., Marketing Science, Journal of Marketing Research, Journal of Marketing, Journal of International Business Studies, Production and Operations Management, Journal of Operations Management, Journal of the Academy of Marketing Science, International Journal of Research in Marketing, Journal of Retailing, and Harvard Business Review).
Amalesh's research has been published in top-tier journals (e.g., Marketing Science, Journal of Marketing Research, Journal of Marketing, Journal of International Business Studies, Production and Operations Management, Journal of Operations Management, Journal of the Academy of Marketing Science, International Journal of Research in Marketing, Journal of Retailing, and Harvard Business Review).
- Overview
- Publications
- Teaching
- Background
- Contact
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Overview
Publications
selected publications
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academic article
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Dwivedi, Y. K., Hughes, L., Wang, Y., Alalwan, A. A., Ahn, S., Balakrishnan, J., ... Wirtz, J.
(2023).
Metaverse marketing: How the metaverse will shape the future of consumer research and practice. Psychology and Marketing.
40(4), 750-776.
-
Sharma, A., Borah, S. B., & Moses, A. C.
(2023).
Achieving social and economic sustainability through innovations in transformative services: A case of healthcare organizations in an emerging market. Journal of the Academy of Marketing Science.
1-25.
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Sharma, A., Pathak, S., Borah, S. B., & Adhikary, A.
(2022).
Collaboration strategies in buyer-supplier relational (BSR) networks and sustainable firm performance: A trade-off story. International Journal of Production Economics.
253, 108558-108558.
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Sharma, A., Akella, L. Y., & Borah, S. B.
(2022).
Knowledge structure of Chief Marketing Officers (CMOs): A review, bibliometric analysis, and research agenda. Journal of Business Research.
151, 448-462.
-
Sharma, A., & Borah, S. B.
(2022).
Covid-19 and Domestic Violence: an Indirect Path to Social and Economic Crisis. Journal of Family Violence.
37(5), 759-765.
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Sharma, A., Kumar, V., Borah, S. B., & Adhikary, A.
(2022).
Complexity in a multinational enterprise's global supply chain and its international business performance: A bane or a boon?. JOURNAL OF INTERNATIONAL BUSINESS STUDIES.
53(5), 850-878.
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Wichmann, J., Uppal, A., Sharma, A., & Dekimpe, M. G.
(2022).
A global perspective on the marketing mix across time and space. International Journal of Research in Marketing.
39(2), 502-521.
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Mukhopadhyay, S., Kumar, V., Sharma, A., & Chung, T. S.
(2022).
Impact of review narrativity on sales in a competitive environment. PRODUCTION AND OPERATIONS MANAGEMENT.
31(6), 2538-2556.
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Sharma, A., Soni, M., Borah, S. B., & Haque, T.
(2022).
From silos to synergies: A systematic review of luxury in marketing research. Journal of Business Research.
139, 893-907.
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Sharma, A., Cosguner, K., Sharma, T. K., & Motiani, M.
(2021).
Channel Intermediaries and Manufacturer Performance: An Exploratory Investigation in an Emerging Market. Journal of Retailing.
97(4), 639-657.
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Adhikary, A., Diatha, K. S., Borah, S. B., & Sharma, A.
(2021).
How does the adoption of digital payment technologies influence unorganized retailers' performance? An investigation in an emerging market. Journal of the Academy of Marketing Science.
49(5), 882-902.
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Khandeparkar, K., Motiani, M., & Sharma, A.
(2021).
Thank you for not smoking - A multi-method investigation to understand the effect of anti-smoking warnings in television programs. Journal of Business Research.
128, 462-472.
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Kumar, V., Borah, S. B., Sharma, A., & Akella, L. Y.
(2021).
Chief marketing officers' discretion and firms' internationalization: An empirical investigation. JOURNAL OF INTERNATIONAL BUSINESS STUDIES.
52(3), 363-387.
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Sharma, A., Borah, S. B., & Moses, A. C.
(2021).
Responses to COVID-19: The role of governance, healthcare infrastructure, and learning from past pandemics. Journal of Business Research.
122, 597-607.
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Adhikary, A., Sharma, A., Diatha, K. S., & Jayaram, J.
(2020).
Impact of buyer-supplier network complexity on firms' greenhouse gas (GHG) emissions: An empirical investigation. International Journal of Production Economics.
230, 107864-107864.
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Sharma, A., Pathak, S., Borah, S. B., & Adhikary, A.
(2020).
Is it too complex? The curious case of supply network complexity and focal firm innovation. Journal of Operations Management.
66(7-8), 839-865.
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Sharma, A., Adhikary, A., & Borah, S. B.
(2020).
Covid-19's impact on supply chain decisions: Strategic insights from NASDAQ 100 firms using Twitter data. Journal of Business Research.
117, 443-449.
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Borah, S. B., Prakhya, S., & Sharma, A.
(2020).
Leveraging service recovery strategies to reduce customer churn in an emerging market. Journal of the Academy of Marketing Science.
48(5), 848-868.
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Sharma, A., Soni, M., Borah, S. B., & Saboo, A. R.
(2020).
Identifying the drivers of luxury brand sales in emerging markets: An exploratory study. Journal of Business Research.
111, 25-40.
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Sharma, A., Moses, A. C., Borah, S. B., & Adhikary, A.
(2020).
Investigating the impact of workforce racial diversity on the organizational corporate social responsibility performance: An institutional logics perspective. Journal of Business Research.
107, 138-152.
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Moses, A., & Sharma, A.
(2020).
What drives human resource acquisition and retention in social enterprises? An empirical investigation in the healthcare industry in an emerging market. Journal of Business Research.
107, 76-88.
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Kumar, V., Nim, N., & Sharma, A.
(2019).
Driving growth of Mwallets in emerging markets: a retailer's perspective. Journal of the Academy of Marketing Science.
47(4), 747-769.
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Kumar, V., Nim, N., & Sharma, A.
(2019).
Driving growth of Mwallets in emerging markets: a retailer's perspective (vol 47, pg 1, 2019). Journal of the Academy of Marketing Science.
47(4), 770-770.
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Sharma, A., Kumar, V., & Cosguner, K.
(2019).
Modeling Emerging-Market Firms' Competitive Retail Distribution Strategies. Journal of Marketing Research.
56(3), 439-458.
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Sharma, A., Kumar, V., Yan, J., Borah, S. B., & Adhikary, A.
(2019).
Understanding the structural characteristics of a firm's whole buyer-supplier network and its impact on international business performance. JOURNAL OF INTERNATIONAL BUSINESS STUDIES.
50(3), 365-392.
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Sharma, A., Sridhar, S., Moses, A., & Borah, S.
(2018).
Investigating Organizational Drivers of Jugaad Innovations: A Study of Indian Missionary Hospitals
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Sharma, A., Saboo, A. R., & Kumar, V.
(2018).
Investigating the Influence of Characteristics of the New Product Introduction Process on Firm Value: The Case of the Pharmaceutical Industry. JOURNAL OF MARKETING.
82(5), 66-85.
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Sharma, A., Kumar, V., & Borah, S. B.
(2017).
Ritualization: A Strategic Tool to Position Brands in International Markets. Journal of International Marketing.
25(2), 1-24.
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Saboo, A. R., Sharma, A., Chakravarty, A., & Kumar, V.
(2017).
Influencing Acquisition Performance in High-Technology Industries: The Role of Innovation and Relational Overlap. Journal of Marketing Research.
54(2), 219-238.
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Kumar, V., Sharma, A., & Gupta, S.
(2017).
Accessing the influence of strategic marketing research on generating impact: moderating roles of models, journals, and estimation approaches. Journal of the Academy of Marketing Science.
45(2), 164-185.
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Kumar, V., & Sharma, A.
(2017).
Leveraging marketing analytics to improve firm performance: Insights from implementation. 3, 58-69.
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Kumar, V., Sunder, S., & Sharma, A.
(2015).
Leveraging Distribution to Maximize Firm Performance in Emerging Markets. Journal of Retailing.
91(4), 627-643.
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Kumar, V., Sharma, A., Donthu, N., & Rountree, C.
(2015).
Implementing Integrated Marketing Science Modeling at a Non-Profit Organization: Balancing Multiple Business Objectives at Georgia Aquarium. Marketing Science.
34(6), 804-814.
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Kumar, V., Sharma, A., Shah, R., & Rajan, B.
(2013).
Establishing Profitable Customer Loyalty for Multinational Companies in the Emerging Economies: A Conceptual Framework. Journal of International Marketing.
21(1), 57-80.
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Sharma, A.
(2011).
Takeoff of online marketing: casting the next generation strategies. 12(4), 202-208.
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Sharma, A., Sharma, K. R., & Borah, S. B.
(2011).
Do you Love Me? Attrition During Probation Period : Employee vs Employer. Prabandhan: Indian Journal of Management.
4(7), 8-8.
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Sharma, A., Sharma, K. R., & Borah, S. B.
(2011).
Do you Love Me? Attrition During Probation Period : Employee vs Employer. Prabandhan: Indian Journal of Management.
4(7), 8-8.
-
Dwivedi, Y. K., Hughes, L., Wang, Y., Alalwan, A. A., Ahn, S., Balakrishnan, J., ... Wirtz, J.
(2023).
Metaverse marketing: How the metaverse will shape the future of consumer research and practice. Psychology and Marketing.
40(4), 750-776.
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chapter
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Sharma, A., Borah, S. B., Adhikary, A., & Haque, T.
(2021).
Accountability Beyond Profitability: Understanding the Impact of Marketing Actions on Environmental and Social Performance. Review of Marketing Research.
Marketing Accountability for Marketing and Non-marketing Outcomes.
(pp. 193-232).
Emerald.
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Arunachalam, S., & Sharma, A.
(2019).
Marketing Analytics. International Series in Operations Research and Management Science.
Essentials of Business Analytics.
(pp. 623-658).
Springer Nature.
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Sharma, A., Borah, S. B., Adhikary, A., & Haque, T.
(2021).
Accountability Beyond Profitability: Understanding the Impact of Marketing Actions on Environmental and Social Performance. Review of Marketing Research.
Marketing Accountability for Marketing and Non-marketing Outcomes.
(pp. 193-232).
Emerald.
Teaching
teaching activities
- ANLY605 Visualizing Data Tools Instructor
- ANLY608 Linear And Logistic Regression Instructor
- BUAD689 Sptp: Predictive Analytics Instructor
- BUAD689 Sptp:tableau & R Programming Instructor
- MKTG431 Marketing Analytics Instructor
- MKTG626 Marketing Analytics Ii Instructor
Background
education and training
- Ph.D. in Business Administration, Georgia State University - (Atlanta, Georgia, United States) 2017
- M.S. in Business Economics, Georgia State University - (Atlanta, Georgia, United States) 2015
- B.S. in Physics, University of Delhi - (New Delhi, India) 2007
awards and honors
Contact
first name
- Amalesh
has last name
- Sharma
mailing address
-
Texas A&M University
Marketing
4112 TAMU
College Station, TX 77843-4112
USA
Other
- as19@tamu.edu