HR job title
- Assistant Professor
- Contact Info
Sharma, Amalesh Assistant Professor
Positions
- Assistant Professor, Marketing, Mays Business School
- Overview
- Publications
- Teaching
- Background
- Contact
- Other
- View All
Overview
Publications
selected publications
-
academic article
-
Dwivedi, Y. K., Hughes, L., Wang, Y., Alalwan, A. A., Ahn, S., Balakrishnan, J., ... Wirtz, J.
(2023).
Metaverse marketing: How the metaverse will shape the future of consumer research and practice. Psychology and Marketing.
40(4), 750-776.
-
Sharma, A., Akella, L. Y., & Borah, S. B.
(2022).
Knowledge structure of Chief Marketing Officers (CMOs): A review, bibliometric analysis, and research agenda. Journal of Business Research.
151, 448-462.
-
Wichmann, J., Uppal, A., Sharma, A., & Dekimpe, M. G.
(2022).
A global perspective on the marketing mix across time and space. International Journal of Research in Marketing.
39(2), 502-521.
-
Mukhopadhyay, S., Kumar, V., Sharma, A., & Chung, T. S.
(2022).
Impact of review narrativity on sales in a competitive environment. PRODUCTION AND OPERATIONS MANAGEMENT.
31(6), 2538-2556.
-
Sharma, A., Kumar, V., Borah, S. B., & Adhikary, A.
(2022).
Complexity in a multinational enterprise's global supply chain and its international business performance: A bane or a boon?. JOURNAL OF INTERNATIONAL BUSINESS STUDIES.
53(5), 850-878.
-
Sharma, A., Soni, M., Borah, S. B., & Haque, T.
(2022).
From silos to synergies: A systematic review of luxury in marketing research. Journal of Business Research.
139, 893-907.
-
Sharma, A., Cosguner, K., Sharma, T. K., & Motiani, M.
(2021).
Channel Intermediaries and Manufacturer Performance: An Exploratory Investigation in an Emerging Market. Journal of Retailing.
97(4), 639-657.
-
Khandeparkar, K., Motiani, M., & Sharma, A.
(2021).
Thank you for not smoking - A multi-method investigation to understand the effect of anti-smoking warnings in television programs. Journal of Business Research.
128, 462-472.
-
Adhikary, A., Diatha, K. S., Borah, S. B., & Sharma, A.
(2021).
How does the adoption of digital payment technologies influence unorganized retailers' performance? An investigation in an emerging market. Journal of the Academy of Marketing Science.
49(5), 882-902.
-
Sharma, A., Borah, S. B., & Moses, A. C.
(2021).
Responses to COVID-19: The role of governance, healthcare infrastructure, and learning from past pandemics. Journal of Business Research.
122, 597-607.
-
Kumar, V., Borah, S. B., Sharma, A., & Akella, L. Y.
(2021).
Chief marketing officers' discretion and firms' internationalization: An empirical investigation. JOURNAL OF INTERNATIONAL BUSINESS STUDIES.
52(3), 363-387.
-
Sharma, A., Pathak, S., Borah, S. B., & Adhikary, A.
(2020).
Is it too complex? The curious case of supply network complexity and focal firm innovation. Journal of Operations Management.
66(7-8), 839-865.
-
Adhikary, A., Sharma, A., Diatha, K. S., & Jayaram, J.
(2020).
Impact of buyer-supplier network complexity on firms' greenhouse gas (GHG) emissions: An empirical investigation. International Journal of Production Economics.
230, 107864-107864.
-
Sharma, A., Adhikary, A., & Borah, S. B.
(2020).
Covid-19's impact on supply chain decisions: Strategic insights from NASDAQ 100 firms using Twitter data. Journal of Business Research.
117, 443-449.
-
Sharma, A., Soni, M., Borah, S. B., & Saboo, A. R.
(2020).
Identifying the drivers of luxury brand sales in emerging markets: An exploratory study. Journal of Business Research.
111, 25-40.
-
Borah, S. B., Prakhya, S., & Sharma, A.
(2020).
Leveraging service recovery strategies to reduce customer churn in an emerging market. Journal of the Academy of Marketing Science.
48(5), 848-868.
-
Sharma, A., Moses, A. C., Borah, S. B., & Adhikary, A.
(2020).
Investigating the impact of workforce racial diversity on the organizational corporate social responsibility performance: An institutional logics perspective. Journal of Business Research.
107, 138-152.
-
Moses, A., & Sharma, A.
(2020).
What drives human resource acquisition and retention in social enterprises? An empirical investigation in the healthcare industry in an emerging market. Journal of Business Research.
107, 76-88.
-
Kumar, V., Nim, N., & Sharma, A.
(2019).
Driving growth of Mwallets in emerging markets: a retailer's perspective (vol 47, pg 1, 2019). Journal of the Academy of Marketing Science.
47(4), 770-770.
-
Kumar, V., Nim, N., & Sharma, A.
(2019).
Driving growth of Mwallets in emerging markets: a retailer's perspective. Journal of the Academy of Marketing Science.
47(4), 747-769.
-
Sharma, A., Kumar, V., & Cosguner, K.
(2019).
Modeling Emerging-Market Firms' Competitive Retail Distribution Strategies. Journal of Marketing Research.
56(3), 439-458.
-
Sharma, A., Kumar, V., Yan, J., Borah, S. B., & Adhikary, A.
(2019).
Understanding the structural characteristics of a firm's whole buyer-supplier network and its impact on international business performance. JOURNAL OF INTERNATIONAL BUSINESS STUDIES.
50(3), 365-392.
-
Sharma, A., Sridhar, S., Moses, A., & Borah, S.
(2018).
Investigating Organizational Drivers of Jugaad Innovations: A Study of Indian Missionary Hospitals
-
Sharma, A., Saboo, A. R., & Kumar, V.
(2018).
Investigating the Influence of Characteristics of the New Product Introduction Process on Firm Value: The Case of the Pharmaceutical Industry. JOURNAL OF MARKETING.
82(5), 66-85.
-
Sharma, A., Kumar, V., & Borah, S. B.
(2017).
Ritualization: A Strategic Tool to Position Brands in International Markets. Journal of International Marketing.
25(2), 1-24.
-
Saboo, A. R., Sharma, A., Chakravarty, A., & Kumar, V.
(2017).
Influencing Acquisition Performance in High-Technology Industries: The Role of Innovation and Relational Overlap. Journal of Marketing Research.
54(2), 219-238.
-
Kumar, V., Sharma, A., & Gupta, S.
(2017).
Accessing the influence of strategic marketing research on generating impact: moderating roles of models, journals, and estimation approaches. Journal of the Academy of Marketing Science.
45(2), 164-185.
-
Kumar, V., Sunder, S., & Sharma, A.
(2015).
Leveraging Distribution to Maximize Firm Performance in Emerging Markets. Journal of Retailing.
91(4), 627-643.
-
Kumar, V., Sharma, A., Shah, R., & Rajan, B.
(2013).
Establishing Profitable Customer Loyalty for Multinational Companies in the Emerging Economies: A Conceptual Framework. Journal of International Marketing.
21(1), 57-80.
-
Sharma, A., Sharma, K. R., & Borah, S. B.
(2011).
Do you Love Me? Attrition During Probation Period : Employee vs Employer. Prabandhan: Indian Journal of Management.
4(7), 8-8.
-
Sharma, A., Sharma, K. R., & Borah, S. B.
(2011).
Do you Love Me? Attrition During Probation Period : Employee vs Employer. Prabandhan: Indian Journal of Management.
4(7), 8-8.
-
Dwivedi, Y. K., Hughes, L., Wang, Y., Alalwan, A. A., Ahn, S., Balakrishnan, J., ... Wirtz, J.
(2023).
Metaverse marketing: How the metaverse will shape the future of consumer research and practice. Psychology and Marketing.
40(4), 750-776.
-
chapter
-
Sharma, A., Borah, S. B., Adhikary, A., & Haque, T.
(2021).
Accountability Beyond Profitability: Understanding the Impact of Marketing Actions on Environmental and Social Performance. Review of Marketing Research.
Marketing Accountability for Marketing and Non-marketing Outcomes.
(pp. 193-232).
Emerald.
-
Arunachalam, S., & Sharma, A.
(2019).
Marketing Analytics. International Series in Operations Research and Management Science.
Essentials of Business Analytics.
(pp. 623-658).
Springer Nature.
-
Sharma, A., Borah, S. B., Adhikary, A., & Haque, T.
(2021).
Accountability Beyond Profitability: Understanding the Impact of Marketing Actions on Environmental and Social Performance. Review of Marketing Research.
Marketing Accountability for Marketing and Non-marketing Outcomes.
(pp. 193-232).
Emerald.
Teaching
teaching activities
- ANLY605 Visualizing Data Tools Instructor
- ANLY608 Linear And Logistic Regression Instructor
- BUAD689 Sptp: Predictive Analytics Instructor
- BUAD689 Sptp:tableau & R Programming Instructor
- MKTG431 Marketing Analytics Instructor
- MKTG626 Marketing Analytics Ii Instructor
Background
education and training
- Ph.D. in Business Administration, Georgia State University - (Atlanta, Georgia, United States) 2017
- M.S. in Business Economics, Georgia State University - (Atlanta, Georgia, United States) 2015
- B.S. in Physics, University of Delhi - (New Delhi, India) 2007
awards and honors
Contact
first name
- Amalesh
has last name
- Sharma
mailing address
-
Texas A&M University
Marketing
4112 TAMU
College Station, TX 77843-4112
USA
Other
- as19@tamu.edu