Driving growth of Mwallets in emerging markets: a retailer's perspective (vol 47, pg 1, 2019) Academic Article

abstract

• 2018, Academy of Marketing Science. The Area Editor stated in the article note of the original version of this paper is incorrect. It should be: Editor-in-Chief John Hulland accepted the paper for publication.

authors

• Sharma, Amalesh

published proceedings

• JOURNAL OF THE ACADEMY OF MARKETING SCIENCE

author list (cited authors)

• Kumar, V., Nim, N., & Sharma, A.

citation count

• 1

complete list of authors

• Kumar, V||Nim, Nandini||Sharma, Amalesh

publication date

• July 2019

publisher

• Springer Nature  Publisher

published in

• Journal of the Academy of Marketing Science  Journal

keywords

• 35 Commerce, Management, Tourism And Services
• 3506 Marketing
• 3507 Strategy, Management And Organisational Behaviour

Digital Object Identifier (DOI)

• 10.1007/s11747-018-00623-9

start page

• 770

end page

• 770

volume

• 47

issue

• 4

URL

• http://dx.doi.org/10.1007/s11747-018-00623-9