Thank you for not smoking - A multi-method investigation to understand the effect of anti-smoking warnings in television programs Academic Article

authors

• Sharma, Amalesh

published proceedings

• JOURNAL OF BUSINESS RESEARCH

altmetric score

• 2.35

author list (cited authors)

• Khandeparkar, K., Motiani, M., & Sharma, A.

citation count

• 3

complete list of authors

• Khandeparkar, Kapil||Motiani, Manoj||Sharma, Amalesh

publication date

• May 2021

publisher

• Elsevier  Publisher

published in

• Journal of Business Research  Journal

keywords

• Anti-smoking
• Attitude
• Eye-tracking
• Multi-study
• Visual Attention
• Warning Timings

Digital Object Identifier (DOI)

• 10.1016/j.jbusres.2021.01.053

start page

• 462

end page

• 472

volume

• 128

URL

• http://dx.doi.org/10.1016/j.jbusres.2021.01.053