Leveraging Distribution to Maximize Firm Performance in Emerging Markets Academic Article

authors

• Sharma, Amalesh

published proceedings

• JOURNAL OF RETAILING

author list (cited authors)

• Kumar, V., Sunder, S., & Sharma, A.

citation count

• 52

complete list of authors

• Kumar, V||Sunder, Sarang||Sharma, Amalesh

publication date

• December 2015

publisher

• Elsevier  Publisher

published in

• Journal of Retailing  Journal

keywords

• Distribution Elasticity
• Emerging Markets
• Marketing Mix
• Multichannel Retailing
• Product Forms
• Store Formats

Digital Object Identifier (DOI)

• 10.1016/j.jretai.2014.08.005

start page

• 627

end page

• 643

volume

• 91

issue

• 4

URL

• http://dx.doi.org/10.1016/j.jretai.2014.08.005