Accountability Beyond Profitability: Understanding the Impact of Marketing Actions on Environmental and Social Performance Chapter

authors

• Sharma, Amalesh

author list (cited authors)

• Sharma, A., Borah, S. B., Adhikary, A., & Haque, T.

citation count

• 0

complete list of authors

• Sharma, Amalesh||Borah, Sourav Bikash||Adhikary, Anirban||Haque, Tanjum

Book Title

• Marketing Accountability for Marketing and Non-marketing Outcomes

publication date

• September 2021

publisher

• Emerald  Publisher

published in

• Review of Marketing Research  Journal

keywords

• 35 Commerce, Management, Tourism And Services
• 3507 Strategy, Management And Organisational Behaviour
• 50 Philosophy And Religious Studies
• 5001 Applied Ethics

Digital Object Identifier (DOI)

• 10.1108/s1548-643520210000018008

International Standard Book Number (ISBN) 13

• 9781838675646

start page

• 193

end page

• 232

volume

• 18

URL

• http://dx.doi.org/10.1108/s1548-643520210000018008