Chief marketing officers' discretion and firms' internationalization: An empirical investigation
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JOURNAL OF INTERNATIONAL BUSINESS STUDIES
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author list (cited authors)
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Kumar, V., Borah, S. B., Sharma, A., & Akella, L. Y.
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Kumar, V||Borah, Sourav Bikash||Sharma, Amalesh||Akella, Laxminarayana Yashaswy
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Chief Marketing Officer
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Discretion
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Internalization Theory
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Internationalization
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Microfoundation
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http://dx.doi.org/10.1057/s41267-020-00378-y