How does the adoption of digital payment technologies influence unorganized retailers' performance? An investigation in an emerging market Academic Article

authors

• Sharma, Amalesh

published proceedings

• JOURNAL OF THE ACADEMY OF MARKETING SCIENCE

altmetric score

• 6.4

author list (cited authors)

• Adhikary, A., Diatha, K. S., Borah, S. B., & Sharma, A.

citation count

• 16

complete list of authors

• Adhikary, Anirban||Diatha, Krishna Sundar||Borah, Sourav Bikash||Sharma, Amalesh

publication date

• September 2021

publisher

• Springer Nature  Publisher

published in

• Journal of the Academy of Marketing Science  Journal

keywords

• Digital Payment Technologies
• Emerging Market
• Multimethod
• Resource-based View
• Unorganized Retailers

Digital Object Identifier (DOI)

• 10.1007/s11747-021-00778-y

start page

• 882

end page

• 902

volume

• 49

issue

• 5

URL

• http://dx.doi.org/10.1007/s11747-021-00778-y