From silos to synergies: A systematic review of luxury in marketing research Academic Article

authors

• Sharma, Amalesh

published proceedings

• JOURNAL OF BUSINESS RESEARCH

altmetric score

• 1

author list (cited authors)

• Sharma, A., Soni, M., Borah, S. B., & Haque, T.

citation count

• 7

complete list of authors

• Sharma, Amalesh||Soni, Mauli||Borah, Sourav Bikash||Haque, Tanjum

publication date

• February 2022

publisher

• Elsevier  Publisher

published in

• Journal of Business Research  Journal

keywords

• Consumption Drivers
• Counterfeit Luxury
• Luxury
• Luxury Branding
• Marketing Strategy
• Systematic Review

Digital Object Identifier (DOI)

• 10.1016/j.jbusres.2021.09.007

start page

• 893

end page

• 907

volume

• 139

URL

• http://dx.doi.org/10.1016/j.jbusres.2021.09.007