Channel Intermediaries and Manufacturer Performance: An Exploratory Investigation in an Emerging Market
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Overview
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author list (cited authors)
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Sharma, A., Cosguner, K., Sharma, T. K., & Motiani, M.
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Sharma, Amalesh||Cosguner, Koray||Sharma, Tarun K||Motiani, Manoj
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Channel Intermediaries
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Distribution
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Field Implementation
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Intermediary Management Strategies
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Manufacturers
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Retailing
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URL
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http://dx.doi.org/10.1016/j.jretai.2020.09.005