publication venue for
- More than Machines: The Role of the Future Retail Salesperson in Enhancing the Customer Experience. 99:518-531. 2023
- Channel Intermediaries and Manufacturer Performance: An Exploratory Investigation in an Emerging Market. 97:639-657. 2021
- How Technology is Changing Retail. 97:13-27. 2021
- How Artificial Intelligence (AI) Is Reshaping Retailing. 94:VI-XI. 2018
- Pricing Strategies for Hybrid Bundles: Analytical Model and Insights. 92:133-146. 2016
- Leveraging Distribution to Maximize Firm Performance in Emerging Markets. 91:627-643. 2015
- Looking Back to Move Forward: A Review of the Evolution of Research in International Marketing Channels. 91:610-626. 2015
- Effects of opening and closing stores on chain retailer performance. 89:126-139. 2013
- Innovations in Retail Business Models. 87:S3-S16. 2011
- Innovations in Retailing. 87:S1-S2. 2011
- Innovations in Shopper Marketing: Current Insights and Future Research Issues. 87:S29-S42. 2011
- Retailing Innovations in a Globalizing Retail Market Environment. 87:S53-S66. 2011
- When Do Relationships Pay Off for Small Retailers? Exploring Targets and Contexts to Understand the Value of Relationship Marketing. 85:493-501. 2009
- How Task-Facilitative Interactive Tools Foster Buyers' Trust in Online Retailers: A Process View of Trust Development in the Electronic Marketplace. 85:159-176. 2009
- Communication and Promotion Decisions in Retailing: A Review and Directions for Future Research. 85:42-55. 2009
- Efficient replenishment in the distribution channel. 83:253-278. 2007
- The performance implications of entrepreneurial proclivity: A dynamic capabilties approach. 82:51-62. 2006
- Drivers of local merchant loyalty: Understanding the influence of gender and shopping motives. 82:177-188. 2006
- Understanding product migration to the electronic marketplace: A conceptual framework. 81:125-140. 2005
- An empirically derived taxonomy of retailer pricing and promotion strategies. 79:213-224. 2003
- Customers' motivations for maintaining relationships with service providers. 73:15-37. 1997
- Relating price sensitivity to retailer promotional variables and pricing policy: An empirical analysis. 72:249-272. 1996
- ALTERNATIVE SCALES FOR MEASURING SERVICE QUALITY - A COMPARATIVE-ASSESSMENT BASED ON PSYCHOMETRIC AND DIAGNOSTIC-CRITERIA. 70:201-230. 1994
- Alternative scales for measuring service quality: A comparative assessment based on psychometric and diagnostic criteria. 70:193-194. 1994
- Introduction to special section. 69:10-12. 1993
- MORE ON IMPROVING SERVICE QUALITY MEASUREMENT. 69:140-147. 1993
- SPECIAL SECTION ON SERVICES MARKETING - INTRODUCTION. 69:10-12. 1993
- REFINEMENT AND REASSESSMENT OF THE SERVQUAL SCALE. 67:420-450. 1991
- SERVQUAL - A MULTIPLE-ITEM SCALE FOR MEASURING CONSUMER PERCEPTIONS OF SERVICE QUALITY. 64:12-40. 1988
- RETAIL BUSINESSES ARE SERVICES BUSINESSES. 62:3-6. 1986
- CHANNEL CLIMATE - ITS IMPACT ON CHANNEL MEMBERS SATISFACTION. 61:9-38. 1985