Innovations in Retailing Academic Article

authors

• Shankar, Venkatesh (Venky)
• Yadav, Manjit

published proceedings

• JOURNAL OF RETAILING

author list (cited authors)

• Shankar, V., & Yadav, M. S.

citation count

• 20

complete list of authors

• Shankar, Venkatesh||Yadav, Manjit S

publication date

• January 2011

publisher

• Elsevier  Publisher

published in

• Journal of Retailing  Journal

Digital Object Identifier (DOI)

• 10.1016/j.jretai.2011.04.004

start page

• S1

end page

• S2

volume

• 87

issue

• SUPPL. 1