More than Machines: The Role of the Future Retail Salesperson in Enhancing the Customer Experience Academic Article

authors

• Bolander, Willy

published proceedings

• Journal of Retailing

author list (cited authors)

• Pappas, A., Fumagalli, E., Rouziou, M., & Bolander, W.

complete list of authors

• Pappas, Alec||Fumagalli, Elena||Rouziou, Maria||Bolander, Willy

publication date

• December 2023

publisher

• Elsevier  Publisher

published in

• Journal of Retailing  Journal

keywords

• 35 Commerce, Management, Tourism And Services
• 3503 Business Systems In Context
• 3506 Marketing

Digital Object Identifier (DOI)

• 10.1016/j.jretai.2023.10.004

start page

• 518

end page

• 531

volume

• 99

issue

• 4

URL

• http://dx.doi.org/10.1016/j.jretai.2023.10.004