Knowledge structure of Chief Marketing Officers (CMOs): A review, bibliometric analysis, and research agenda

authors

• Sharma, Amalesh

published proceedings

• JOURNAL OF BUSINESS RESEARCH

author list (cited authors)

• Sharma, A., Akella, L. Y., & Borah, S. B.

citation count

• 1

complete list of authors

• Sharma, Amalesh||Akella, Laxminarayana Yashaswy||Borah, Sourav Bikash

publication date

• November 2022

publisher

• Elsevier  Publisher

published in

• Journal of Business Research  Journal

keywords

• Bibliometric Analysis
• Chief Marketing Officer (cmo)
• Knowledge Structure
• Review

Digital Object Identifier (DOI)

• 10.1016/j.jbusres.2022.06.060

start page

• 448

end page

• 462

volume

• 151

URL

• http://dx.doi.org/10.1016/j.jbusres.2022.06.060