Accessing the influence of strategic marketing research on generating impact: moderating roles of models, journals, and estimation approaches Academic Article

authors

• Sharma, Amalesh

published proceedings

• JOURNAL OF THE ACADEMY OF MARKETING SCIENCE

altmetric score

• 1.6

author list (cited authors)

• Kumar, V., Sharma, A., & Gupta, S.

citation count

• 21

complete list of authors

• Kumar, V||Sharma, Amalesh||Gupta, Shaphali

publication date

• March 2017

publisher

• Springer Nature  Publisher

published in

• Journal of the Academy of Marketing Science  Journal

keywords

• Citation
• Estimation Approaches
• Journal Types
• Statistical/econometric Models
• Strategic Contributions
• Strategic Marketing Research

Digital Object Identifier (DOI)

• 10.1007/s11747-017-0518-9

start page

• 164

end page

• 185

volume

• 45

issue

• 2

URL

• http://dx.doi.org/10.1007/s11747-017-0518-9