Identifying the drivers of luxury brand sales in emerging markets: An exploratory study Academic Article

authors

• Sharma, Amalesh

published proceedings

• JOURNAL OF BUSINESS RESEARCH

altmetric score

• 0.25

author list (cited authors)

• Sharma, A., Soni, M., Borah, S. B., & Saboo, A. R.

citation count

• 23

complete list of authors

• Sharma, Amalesh||Soni, Mauli||Borah, Sourav Bikash||Saboo, Alok R

publication date

• April 2020

publisher

• Elsevier  Publisher

published in

• Journal of Business Research  Journal

keywords

• Emerging Markets
• Heterogeneity
• Luxury Brand Sales
• Market Characteristics
• Multi-method

Digital Object Identifier (DOI)

• 10.1016/j.jbusres.2020.02.009

start page

• 25

end page

• 40

volume

• 111

URL

• http://dx.doi.org/10.1016/j.jbusres.2020.02.009