Adapting influence approaches to informed consumers in high-involvement purchases: are salespeople really doomed? Academic Article uri icon

published proceedings

  • Journal of the Academy of Marketing Science

author list (cited authors)

  • Hochstein, B., Bolander, W., Goldsmith, R., & Plouffe, C. R.

complete list of authors

  • Hochstein, Bryan||Bolander, Willy||Goldsmith, Ronald||Plouffe, Christopher R

publication date

  • January 2019