Adapting influence approaches to informed consumers in high-involvement purchases: are salespeople really doomed?
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published proceedings
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Journal of the Academy of Marketing Science
author list (cited authors)
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Hochstein, B., Bolander, W., Goldsmith, R., & Plouffe, C. R.
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Hochstein, Bryan||Bolander, Willy||Goldsmith, Ronald||Plouffe, Christopher R
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35 Commerce, Management, Tourism And Services
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3503 Business Systems In Context
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3506 Marketing
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URL
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http://dx.doi.org/10.1007/s11747-018-0609-2