From the editor-elect Academic Article

authors

• Varadarajan, Rajan

published proceedings

• Journal of the Academy of Marketing Science

author list (cited authors)

• Varadarajan, P. R.

citation count

• 1

complete list of authors

• Varadarajan, P Rajan

publication date

• January 2000

publisher

• Springer Nature  Publisher

published in

• Journal of the Academy of Marketing Science  Journal

Digital Object Identifier (DOI)

• 10.1177/0092070300283002

start page

• 327

end page

• 329

volume

• 28

issue

• 3

URL

• http://dx.doi.org/10.1177/0092070300283002