Musings on interesting and impactful theory and research Academic Article

authors

• Varadarajan, Rajan

published proceedings

• JOURNAL OF THE ACADEMY OF MARKETING SCIENCE

altmetric score

• 1.75

author list (cited authors)

• Varadarajan, R.

citation count

• 4

complete list of authors

• Varadarajan, Rajan

publication date

• January 2017

publisher

• Springer Nature  Publisher

published in

• Journal of the Academy of Marketing Science  Journal

keywords

• 35 Commerce, Management, Tourism And Services
• 3506 Marketing
• 3507 Strategy, Management And Organisational Behaviour

Digital Object Identifier (DOI)

• 10.1007/s11747-016-0500-y

start page

• 10

end page

• 13

volume

• 45

issue

• 1

URL

• http://dx.doi.org/10.1007/s11747-016-0500-y