Marketings contribution to strategy: The view from a different looking glass Academic Article

authors

• Varadarajan, Rajan

published proceedings

• Journal of the Academy of Marketing Science

author list (cited authors)

• Varadarajan, P. R.

citation count

• 90

complete list of authors

• Varadarajan, P Rajan

publication date

• January 1992

publisher

• Springer Nature  Publisher

published in

• Journal of the Academy of Marketing Science  Journal

Digital Object Identifier (DOI)

• 10.1007/bf02725210

start page

• 335

end page

• 343

volume

• 20

issue

• 4