Distribution decisions for public services Academic Article uri icon

abstract

  • A systematic approach formulating public sector distribution decisions is suggested. The approach starts with an audit to identify who is getting how much of a service. When the existing allocation pattern is known, then objectives are set which amend or perpetuate this pattern in accordance with the agency's preferred distribution model. A distribution strategy plan is developed which establishes what will be done to implement the objectives. The plan consists of the following four main sets of decisions: (1) the channel of distribution; (2) intensity of distribution; (3) selection of site locations; and (4) schedule of service delivery. © 1985 Academy of Marketing Science.

author list (cited authors)

  • Lamb, C. W., & Crompton, J. L.

citation count

  • 5

publication date

  • June 1985