Musings on relevance and rigor of scholarly research in marketing Academic Article

authors

• Varadarajan, Rajan

published proceedings

• Journal of the Academy of Marketing Science

author list (cited authors)

• Varadarajan, P. R.

citation count

• 81

complete list of authors

• Varadarajan, P Rajan

publication date

• January 2003

publisher

• Springer Nature  Publisher

published in

• Journal of the Academy of Marketing Science  Journal

Digital Object Identifier (DOI)

• 10.1177/0092070303258240

start page

• 368

end page

• 376

volume

• 31

issue

• 4