Journal of the Academy of Marketing Science, 2000 to 2003 Academic Article

authors

• Varadarajan, Rajan

published proceedings

• Journal of the Academy of Marketing Science

author list (cited authors)

• Varadarajan, P. R.

citation count

• 5

complete list of authors

• Varadarajan, P Rajan

publication date

• January 2003

publisher

• Springer Nature  Publisher

published in

• Journal of the Academy of Marketing Science  Journal

Digital Object Identifier (DOI)

• 10.1177/00920703030314001

start page

• 365

end page

• 367

volume

• 31

issue

• 4