Customer satisfaction and firm performance: insights from over a quarter century of empirical research Academic Article

authors

• Varadarajan, Rajan

published proceedings

• JOURNAL OF THE ACADEMY OF MARKETING SCIENCE

altmetric score

• 12

author list (cited authors)

• Otto, A. S., Szymanski, D. M., & Varadarajan, R.

citation count

• 56

complete list of authors

• Otto, Ashley S||Szymanski, David M||Varadarajan, Rajan

publication date

• May 2020

publisher

• Springer Nature  Publisher

published in

• Journal of the Academy of Marketing Science  Journal

keywords

• Business Performance
• Customer Satisfaction
• Empirical Generalization
• Marketing Strategy
• Meta-analysis

Digital Object Identifier (DOI)

• 10.1007/s11747-019-00657-7

start page

• 543

end page

• 564

volume

• 48

issue

• 3

URL

• http://dx.doi.org/10.1007/s11747-019-00657-7