The interplay between business and personal trust on relationship performance in conditions of market turbulence
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Overview
published proceedings
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JOURNAL OF THE ACADEMY OF MARKETING SCIENCE
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author list (cited authors)
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Mangus, S. M., Jones, E., Folse, J., & Sridhar, S.
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Mangus, Stephanie M||Jones, Eli||Folse, Judith Anne Garretson||Sridhar, Shrihari
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Research
keywords
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Business Trust
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Buyer-seller Relationships
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Loyalty
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Market Turbulence
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Personal Trust
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Relationship Marketing
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Satisfaction
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URL
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http://dx.doi.org/10.1007/s11747-020-00722-6