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Sridhar, Hari Professor


I am an expert in evaluating the effectiveness of firms' marketing spending --a core responsibility of marketing managers. My research spans three main areas: assessing the causal effects of marketing mix spending; investigating how marketing mix decisions and effectiveness vary across institutional settings; and examining the properties of optimal marketing budgeting and allocation policies. My substantive areas of interest include media, digital and business-to-business markets.

HR job title

  • Professor