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Sridhar, Shrihari Senior Associate Dean


Dr. Sridhar's research expertise focuses on how companies can use marketing (interventions, investments, and strategies) to deliver profits and improve societal outcomes. His research covers business-to-business/sales, healthcare, education, media markets, and online/mobile platforms. Dr. Sridhar is currently serving as the the Editor in Chief of the Journal of Marketing, and has served as Associate Editor and Area Editor at leading journals including Journal of Marketing and the Journal of Marketing Research. His work has appeared in publications such as Journal of Marketing, Journal of Marketing Research, Marketing Science, Quantitative Marketing and Economics, and he has been a finalist for the Marketing Science Institute/H. Paul Root Award, and the Paul Green Award. Dr. Sridhar's research is also featured in Aviation Week, Booz & Co., Forbes, Fox News, Harvard Business Review, Houston Business Journal, Houston Chronicle, National Public Radio (NPR), Reuters Inc, and Sloan Management Review.

Dr. Sridhar has received many research awards including the Rajan Varadarajan Award for Early Career Contributions to Marketing Strategy Research in 2014. He was chosen as a Marketing Science Institute (MSI) Young Scholar in 2013, and as an MSI Scholar in 2020. He has been recognized by Texas A&M University as a Presidential Impact Fellow and a Chancellor's EDGES Fellow for his scholarly research impact. He is an award-winning teacher recognized by Texas A&M University and Poets and Quants, and also co-author of two books titled Focus: How to Plan Strategy and Improve Execution to Achieve Growth, and Marketing Strategy: Based on First Principles and Data Analytics. He has advised numerous companies such as the ABS Group, Allredi, Avery Dennison, DistributionNOW, Dow Chemicals, Evosite, HHAeXchange, IBM, Kansas City Public Schools, Microsoft, P-66, Schlumberger, SNC- Lavalin, Sodexo E&R, St. Gobain, Seattle Times, Sysco Foods and TEEX on strategy science.

Prior to Texas A&M, he worked at the Broad College of Business at Michigan State University and Smeal College of Business at Penn State University. He holds a B.E. in Mechanical Engineering from R.V. College of Engineering in Bangalore, India, an MS in Engineering Management from the University of Missouri- Rolla and Ph.D. from University of Missouri-Columbia.

HR job title

  • Professor and Senior Associate Dean