Return On Strategy-Customer Alignment Academic Article

authors

• Sridhar, Shrihari

published proceedings

• SSRN Electronic Journal

author list (cited authors)

• Bosukonda, N., Singh, S., Sridhar, S., Mittal, V., & Malshe, A.

complete list of authors

• Bosukonda, Narendra||Singh, Sonam||Sridhar, Shrihari||Mittal, Vikas||Malshe, Ashwin

publication date

• January 2022

publisher

• Elsevier  Publisher

published in

• SSRN Electronic Journal  Journal

keywords

• 35 Commerce, Management, Tourism And Services
• 3503 Business Systems In Context
• 3507 Strategy, Management And Organisational Behaviour
• 46 Information And Computing Sciences
• 4609 Information Systems
• Behavioral And Social Science

Digital Object Identifier (DOI)

• 10.2139/ssrn.4145954

URL

• http://dx.doi.org/10.2139/ssrn.4145954