Assessing the Drivers of Short- and Long-Term Outcomes at Business Trade Shows Academic Article

authors

• Sridhar, Shrihari

published proceedings

• Customer Needs and Solutions

author list (cited authors)

• Sridhar, S., Voorhees, C. M., & Gopalakrishna, S.

citation count

• 9

complete list of authors

• Sridhar, Shrihari||Voorhees, Clay M||Gopalakrishna, Srinath

publication date

• September 2015

publisher

• Springer Nature  Publisher

published in

• Customer Needs and Solutions  Journal

keywords

• 35 Commerce, Management, Tourism And Services
• 3503 Business Systems In Context
• 3506 Marketing
• 3507 Strategy, Management And Organisational Behaviour

Digital Object Identifier (DOI)

• 10.1007/s40547-015-0039-y

start page

• 222

end page

• 229

volume

• 2

issue

• 3

URL

• http://dx.doi.org/10.1007/s40547-015-0039-y