publication venue for
- More or Less? Consumer Goal Orientation and Product Choice. 8:16-26. 2021
- Assessing the Drivers of Short- and Long-Term Outcomes at Business Trade Shows. 2:222-229. 2015
- Business-to-Business Buying: Challenges and Opportunities. 2:193-208. 2015
- An Across-Store Analysis of Intrinsic and Extrinsic Cross-Category Effects. 1:143-153. 2014
- Efficiency Analysis of Marketing Organizations with Interconnected Departments. 1:154-167. 2014