Efficiency Analysis of Marketing Organizations with Interconnected Departments Academic Article

authors

• Sridhar, Shrihari

published proceedings

• Customer Needs and Solutions

author list (cited authors)

• Sridhar, S., Mantrala, M. K., & Naik, P. A.

citation count

• 2

complete list of authors

• Sridhar, Shrihari||Mantrala, Murali K||Naik, Prasad A

publication date

• June 2014

publisher

• Springer Nature  Publisher

published in

• Customer Needs and Solutions  Journal

keywords

• 35 Commerce, Management, Tourism And Services
• 3503 Business Systems In Context
• 3506 Marketing

Digital Object Identifier (DOI)

• 10.1007/s40547-014-0014-z

start page

• 154

end page

• 167

volume

• 1

issue

• 2

URL

• http://dx.doi.org/10.1007/s40547-014-0014-z