Business-to-Business Buying: Challenges and Opportunities Academic Article uri icon

published proceedings

  • Customer Needs and Solutions

altmetric score

  • 3

author list (cited authors)

  • Grewal, R., Lilien, G. L., Bharadwaj, S., Jindal, P., Kayande, U., Lusch, R. F., ... Sridhar, S.

citation count

  • 90

complete list of authors

  • Grewal, Rajdeep||Lilien, Gary L||Bharadwaj, Sundar||Jindal, Pranav||Kayande, Ujwal||Lusch, Robert F||Mantrala, Murali||Palmatier, Robert W||Rindfleisch, Aric||Scheer, Lisa K||Spekman, Robert||Sridhar, Shrihari

publication date

  • September 2015