More or Less? Consumer Goal Orientation and Product Choice Academic Article uri icon

published proceedings

  • Customer Needs and Solutions

author list (cited authors)

  • Chen, H. A., Choi, W., Liu, Y. L., Sun, H., & Liu, F. u.

complete list of authors

  • Chen, Haipeng Allan||Choi, Woojin||Liu, Yan Lucy||Sun, Haoying||Liu, Fu

publication date

  • March 2021