More or Less? Consumer Goal Orientation and Product Choice Academic Article

authors

• Liu, Yan

published proceedings

• Customer Needs and Solutions

author list (cited authors)

• Chen, H. A., Choi, W., Liu, Y. L., Sun, H., & Liu, F. u.

citation count

• 2

complete list of authors

• Chen, Haipeng Allan||Choi, Woojin||Liu, Yan Lucy||Sun, Haoying||Liu, Fu

publication date

• June 2021

publisher

• Springer Nature  Publisher

published in

• Customer Needs and Solutions  Journal

keywords

• 35 Commerce, Management, Tourism And Services
• 3506 Marketing
• Prevention

Digital Object Identifier (DOI)

• 10.1007/s40547-021-00114-z

start page

• 16

end page

• 26

volume

• 8

issue

• 1-2

URL

• http://dx.doi.org/10.1007/s40547-021-00114-z