uri icon
  • Contact Info
  • 1 979 845 2547

Liu, Yan Associate Professor


My research interests are in structural modeling, consumer dynamic choice, brand and product management strategies. Her research has been published in Management Science, Journal of Marketing, Production and Operations Management, Quantitative Marketing and Economics, and Journal of Consumer Psychology. I serve as an Associate Editor for Decision Sciences and is on the Editorial Review Board for Journal of the Academy of Marketing Science.

HR job title

  • Associate Professor