Guess Who Buys Cheap? The Effect of Consumers Goal Orientation on Product Preference Academic Article uri icon

published proceedings

  • Journal of Consumer Psychology

author list (cited authors)

  • Choi, W. J., Sun, H., Liu, Y. L., & Chen, H. A.

citation count

  • 9

complete list of authors

  • Choi, Woo Jin||Sun, Haoying||Liu, Yan Lucy||Chen, Haipeng Allan

publication date

  • July 2020