Guess Who Buys Cheap? The Effect of Consumers’ Goal Orientation on Product Preference
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Overview
author list (cited authors)
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Choi, W. J., Sun, H., Liu, Y., & Chen, H.
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Choi, Woo Jin||Sun, Haoying||Liu, Yan Lucy||Chen, Haipeng Allan
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Research
keywords
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Goal Orientation
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Prevention Focus
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Price
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Promotion Focus
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Quality Estimation
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Quality Variability
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