Guess Who Buys Cheap? The Effect of Consumers' Goal Orientation on Product Preference
Academic Article
-
- Overview
-
- Research
-
- Identity
-
- Additional Document Info
-
- Other
-
- View All
-
Overview
published proceedings
-
JOURNAL OF CONSUMER PSYCHOLOGY
author list (cited authors)
-
Choi, W. J., Sun, H., Liu, Y. L., & Chen, H. A.
citation count
complete list of authors
-
Choi, Woo Jin||Sun, Haoying||Liu, Yan Lucy||Chen, Haipeng Allan
publication date
publisher
published in
Research
keywords
-
Goal Orientation
-
Prevention Focus
-
Price
-
Promotion Focus
-
Quality Estimation
-
Quality Variability
Identity
Digital Object Identifier (DOI)
Additional Document Info
start page
end page
volume
issue
Other
URL
-
http://dx.doi.org/10.1002/jcpy.1148