Guess Who Buys Cheap? The Effect of Consumers’ Goal Orientation on Product Preference Academic Article

authors

• Liu, Yan

author list (cited authors)

• Choi, W. J., Sun, H., Liu, Y., & Chen, H.

citation count

• 3

complete list of authors

• Choi, Woo Jin||Sun, Haoying||Liu, Yan Lucy||Chen, Haipeng Allan

publication date

• December 2019

publisher

• Wiley  Publisher

published in

• Journal of Consumer Psychology  Journal

keywords

• Goal Orientation
• Prevention Focus
• Price
• Promotion Focus
• Quality Estimation
• Quality Variability

Digital Object Identifier (DOI)

• 10.1002/jcpy.1148

start page

• 506

end page

• 514

volume

• 30

issue

• 3