Canadian Orange Juice Imports and Production Level Import Demand Academic Article uri icon


  • Import demand equations are estimated in order to identify the own-, cross-price, and volume elasticities that can be used to determine the best marketing strategy to increase U.S. orange juice gallons in the Canadian import market. This study uses the firms version of production differential, AIDS, CBS, and NBR models. An expansion of total Canadian orange juice import gallons using advertising favors the U.S. much more than it does the other three origins investigated Brazil, Mexico, and ROW. A 1% increase in imported gallons of orange juice due to advertising will increase U.S. imports by 1.20% and Brazils gallons by 0.60%.

published proceedings

  • Journal of Agribusiness

author list (cited authors)

  • Liu, Y., Kilmer, R. L., & Lee, J.

complete list of authors

  • Liu, Yan||Kilmer, Richard L||Lee, Jonq-Ying

publication date

  • January 1, 2007 11:11 AM