An Across-Store Analysis of Intrinsic and Extrinsic Cross-Category Effects Academic Article

authors

• Shankar, Venkatesh (Venky)

published proceedings

• Customer Needs and Solutions

author list (cited authors)

• Shankar, V., & Kannan, P. K.

citation count

• 10

complete list of authors

• Shankar, Venkatesh||Kannan, PK

publication date

• June 2014

publisher

• Springer Nature  Publisher

published in

• Customer Needs and Solutions  Journal

keywords

• 35 Commerce, Management, Tourism And Services
• 3503 Business Systems In Context
• 3506 Marketing

Digital Object Identifier (DOI)

• 10.1007/s40547-014-0012-1

start page

• 143

end page

• 153

volume

• 1

issue

• 2

URL

• http://dx.doi.org/10.1007/s40547-014-0012-1