My areas of specialization include digital business, artificial intelligence, marketing strategy, innovation, retailing, international marketing, and pricing.
Shankar, V., Kalyanam, K., Setia, P., Golmohammadi, A., Tirunillai, S., Douglass, T., ... Waddoups, R.
(2021).How Technology is Changing Retail. Journal of Retailing.
97(1), 13-27.
Shankar, V., & Li, J. K.
(2014).Leveraging Social Media in the Pharmaceutical Industry. Ding, M., Eliashberg, J., & Stremersch, S. (Eds.),
Innovation and Marketing in the Pharmaceutical Industry.
(pp. 477-505).
Springer Nature.