HR job title
- Professor
- Contact Info
- 1 979 845 3246
- Websites
- ORCiD
- 0000-0003-0080-2540
Shankar, Venkatesh (Venky) Professor
Positions
- Professor, Marketing, Mays Business School
My areas of specialization include digital business, artificial intelligence, marketing strategy, innovation, retailing, international marketing, and pricing.
- Overview
- Publications
- Research
- Teaching
- Works By Students
- Background
- Contact
- Other
- View All
Overview
Publications
selected publications
-
academic article
-
Li, K., & Shankar, V.
(2023).
Inference Theory for Quasi-experimental Methods when Data are Non-stationary with Unknown Structure: Does the Lifting of Shelter-in-Place Keep Covid-19 Manageable?
-
Grewal, D., Ahlbom, C., Noble, S., Shankar, V., Narang, U., & Nordfaelt, J.
(2023).
The Impact of In-Store Inspirational (vs. Deal-Oriented) Communication on Spending: The Importance of Activating Consumption Goal Completion. Journal of Marketing Research.
002224372211495-002224372211495.
-
Shankar, V., & Parsana, S.
(2022).
An overview and empirical comparison of natural language processing (NLP) models and an introduction to and empirical application of autoencoder models in marketing. Journal of the Academy of Marketing Science.
50(6), 1324-1350.
-
Narang, U., Shankar, V., & Narayanan, S.
(2022).
How Does a Failure in a Retailer's Mobile App Impact Purchases in its Online and Offline Channels?
-
Shankar, V., Grewal, D., Sunder, S., Fossen, B., Peters, K., & Agarwal, A.
(2022).
Digital marketing communication in global marketplaces: A review of extant research, future directions, and potential approaches. 39(2), 541-565.
-
Narang, U., & Shankar, V.
(2022).
Selectively Going Backward to Move Forward? The Role of Backward Compatibility in Video Game and Controller Sales
-
Vadakkepatt, G., Shankar, V., & Varadarajan, R.
(2021).
Should firms invest more in marketing or R&D to maintain sales leadership? An empirical analysis of sales leader firms. Journal of the Academy of Marketing Science.
49(6), 1088-1108.
-
Shankar, V., & Kushwaha, T.
(2021).
Omnichannel marketing: Are cross-channel effects symmetric. International Journal of Research in Marketing.
38(2), 290-310.
-
Shankar, V., Kalyanam, K., Setia, P., Golmohammadi, A., Tirunillai, S., Douglass, T., ... Waddoups, R.
(2021).
How Technology is Changing Retail. Journal of Retailing.
97(1), 13-27.
-
Shankar, V., & Narang, U.
(2020).
Emerging market innovations: unique and differential drivers, practitioner implications, and research agenda. Journal of the Academy of Marketing Science.
48(5), 1030-1052.
-
Li, K., & Shankar, V.
(2020).
Estimating the Causal Effect of A Digitally Native Retailer Opening a New Store: A New Two-Step Synthetic Control Method
-
Yun, J. T., Segijn, C. M., Pearson, S., Malthouse, E. C., Konstan, J. A., & Shankar, V.
(2020).
Challenges and Future Directions of Computational Advertising Measurement Systems. Journal of Advertising.
49(4), 446-458.
-
Hoyer, W. D., Kroschke, M., Schmitt, B., Kraume, K., & Shankar, V.
(2020).
Transforming the Customer Experience Through New Technologies. Journal of Interactive Marketing.
51(1), 57-71.
-
Dotzel, T., & Shankar, V.
(2019).
The Relative Effects of Business-to-Business (vs. Business-to-Consumer) Service Innovations on Firm Value and Firm Risk: An Empirical Analysis. JOURNAL OF MARKETING.
83(5), 133-152.
-
Zhang, G., Allaire, D., Shankar, V., & McAdams, D. A.
(2019).
A case against the trickle-down effect in technology ecosystems. PLoS One.
14(6), e0218370-e0218370.
-
Zhang, G., Allaire, D., McAdams, D. A., & Shankar, V.
(2019).
Generating Technology Evolution Prediction Intervals Using a Bootstrap Method. Journal of Mechanical Design.
141(6),
-
Narang, U., & Shankar, V.
(2019).
Mobile App Introduction and Online and Offline Purchases and Product Returns. Marketing Science.
38(5), 756-772.
-
Zhang, G., Allaire, D., McAdams, D. A., & Shankar, V.
(2019).
System evolution prediction and manipulation using a Lotka-Volterra ecosystem model. Design Studies.
60, 103-138.
-
Shankar, V.
(2018).
How Artificial Intelligence (AI) Is Reshaping Retailing. Journal of Retailing.
94(4), VI-XI.
-
Zhang, G., McAdams, D. A., Shankar, V., & Darani, M. M.
(2018).
Technology Evolution Prediction Using Lotka-Volterra Equations. Journal of Mechanical Design.
140(6),
-
Meyer, J., Shankar, V., & Berry, L. L.
(2018).
Pricing hybrid bundles by understanding the drivers of willingness to pay. 46(3), 497-515.
-
Lee, L., Inman, J. J., Argo, J. J., Bttger, T., Dholakia, U., Gilbride, T., ... Tsai, C. I.
(2018).
From Browsing to Buying and Beyond: The Needs-Adaptive Shopper Journey Model. Journal of the Association for Consumer Research.
3(3), 277-293.
-
Zhang, G., McAdams, D. A., Shankar, V., & Darani, M. M.
(2017).
Modeling the evolution of system technology performance when component and system technology performances interact: Commensalism and amensalism. Technological Forecasting and Social Change.
125, 116-124.
-
Wang, X., & Shankar, V.
(2017).
Identifying and Estimating Brand Satiation Using Purchase Data: A Structural Hidden Markov Modeling Approach
-
Liu, Y., Shankar, V., & Yun, W.
(2017).
Crisis Management Strategies and the Long-Term Effects of Product Recalls on Firm Value. JOURNAL OF MARKETING.
81(5), 30-48.
-
Narang, U., & Shankar, V.
(2016).
The Effects of Mobile Apps on Shopper Purchases and Product Returns
-
Dotzel, T., & Shankar, V.
(2016).
The Effects of B2B Service Innovations on Firm Value and Firm Risk: How Do They Differ from Those of B2C Service Innovations?
-
Shankar, V.
(2016).
Mobile Marketing: The Way Forward. Journal of Interactive Marketing.
34(1), 1-2.
-
Shankar, V., Kleijnen, M., Ramanathan, S., Rizley, R., Holland, S., & Morrissey, S.
(2016).
Mobile Shopper Marketing: Key Issues, Current Insights, and Future Research Avenues. Journal of Interactive Marketing.
34(1), 37-48.
-
Meyer, J., & Shankar, V.
(2016).
Pricing Strategies for Hybrid Bundles: Analytical Model and Insights. Journal of Retailing.
92(2), 133-146.
-
Liu, Y., & Shankar, V.
(2015).
The Dynamic Impact of Product-Harm Crises on Brand Preference and Advertising Effectiveness: An Empirical Analysis of the Automobile Industry. Management Science.
61(10), 2514-2535.
-
Shankar, V., & Kannan, P. K.
(2014).
An Across-Store Analysis of Intrinsic and Extrinsic Cross-Category Effects. Customer Needs and Solutions.
1(2), 143-153.
-
Lam, S. Y., & Shankar, V.
(2014).
Asymmetries in the Effects of Drivers of Brand Loyalty Between Early and Late Adopters and Across Technology Generations. Journal of Interactive Marketing.
28(1), 26-42.
-
Dotzel, T., Shankar, V., & Berry, L. L.
(2013).
Service Innovativeness and Firm Value. Journal of Marketing Research.
50(2), 259-276.
-
Shankar, V., & Hanson, N.
(2013).
HOW EMERGING MARKETS ARE RESHAPING THE INNOVATION ARCHITECTURE OF GLOBAL FIRMS. Review of Marketing Research.
10, 191-212.
-
Kushwaha, T., & Shankar, V.
(2013).
Are Multichannel Customers Really More Valuable? The Moderating Role of Product Category Characteristics. JOURNAL OF MARKETING.
77(4), 67-85.
-
Lilien, G. L., Roberts, J. H., & Shankar, V.
(2013).
Effective Marketing Science Applications: Insights from the ISMS-MSI Practice Prize Finalist Papers and Projects. Marketing Science.
32(2), 229-245.
-
Kushwaha, T., & Shankar, V.
(2012).
How Valuable are Multichannel Customers? The Moderating Effects of Product Category on the Relationship between Channel Preference and Monetary Value
-
Shankar, V., & Yadav, M. S.
(2011).
Innovations in Retailing. Journal of Retailing.
87(SUPPL. 1), S1-S2.
-
Shankar, V., Inman, J. J., Mantrala, M., Kelley, E., & Rizley, R.
(2011).
Innovations in Shopper Marketing: Current Insights and Future Research Issues. Journal of Retailing.
87(SUPPL. 1), S29-S42.
-
Shankar, V., & Yadav, M. S.
(2010).
Emerging Perspectives on Marketing in a Multichannel and Multimedia Retailing Environment. Journal of Interactive Marketing.
24(2), 55-57.
-
Shankar, V., Venkatesh, A., Hofacker, C., & Naik, P.
(2010).
Mobile Marketing in the Retailing Environment: Current Insights and Future Research Avenues. Journal of Interactive Marketing.
24(2), 111-120.
-
Shankar, V., Berry, L. L., & Dotzel, T.
(2009).
A Practical Guide to Combining Products and Services. HARVARD BUSINESS REVIEW.
87(11), 94-+.
-
Bezawada, R., Balachander, S., Kannan, P. K., & Shankar, V.
(2009).
Cross-Category Effects of Aisle and Display Placements: A Spatial Modeling Approach and Insights. JOURNAL OF MARKETING.
73(3), 99-117.
-
Malthouse, E., & Shankar, V.
(2009).
A Closer Look into the Future of Interactive Marketing. Journal of Interactive Marketing.
23(2), 105-107.
-
Shankara, V., & Malthouse, E. C.
(2009).
A Peek Into the Future of Interactive Marketing. Journal of Interactive Marketing.
23(1), 1-3.
-
Ailawadi, K. L., Beauchamp, J. P., Donthu, N., Gauri, D. K., & Shankar, V.
(2009).
Communication and Promotion Decisions in Retailing: A Review and Directions for Future Research. Journal of Retailing.
85(1), 42-55.
-
Bezawada, R., Balachander, S., Kannan, P. K., & Shankar, V.
(2009).
Cross-Category Effects of Aisle and Display Placements: A Spatial Modeling Approach and Insights. JOURNAL OF MARKETING.
73(3), 99-117.
-
Neslin, S. A., & Shankar, V.
(2009).
Key Issues in Multichannel Customer Management: Current Knowledge and Future Directions. Journal of Interactive Marketing.
23(1), 70-81.
-
Malthouse, E., & Shankar, V.
(2009).
Measuring and Managing Interactive Environments. Journal of Interactive Marketing.
23(3), 207-208.
-
Shankar, V., & Balasubramanian, S.
(2009).
Mobile Marketing: A Synthesis and Prognosis. Journal of Interactive Marketing.
23(2), 118-129.
-
Shankar, V., & Batra, R.
(2009).
The Growing Influence of Online Marketing Communications. Journal of Interactive Marketing.
23(4), 285-287.
-
Varadarajan, R., Yadav, M. S., & Shankar, V.
(2008).
First-mover advantage in an Internet-enabled market environment: conceptual framework and propositions. Journal of the Academy of Marketing Science.
36(3), 293-308.
-
Shankar, V.
(2008).
Strategic Allocation of Marketing Resources: Methods and Managerial Insights
-
Shankar, V., & Malthouse, E.
(2008).
JIM marches on. Journal of Interactive Marketing.
22(1), 2-3.
-
Shankar, V., & Malthouse, E.
(2008).
JIM marches on. Journal of Interactive Marketing.
22(1), 2-3.
-
Shankar, V., Azar, P., & Fuller, M.
(2008).
Practice prize paper - BRAN*EQT: A multicategory brand equity model and its application at allstate. Marketing Science.
27(4), 567-584.
-
Shankar, V.
(2008).
Service Innovations, Customer Satisfaction, and Firm Value: Asymmetries between Internet-Enabled and Non-Internet-Enabled Service Innovations
-
Sorescu, A., Shankar, V., & Kushwaha, T.
(2007).
New product preannouncements and shareholder value: Don't make promises you can't keep. Journal of Marketing Research.
44(3), 468-489.
-
Shankar, V., & Malthouse, E. C.
(2007).
The growth of interactions and dialogs in interactive marketing. Journal of Interactive Marketing.
21(2), 2-4.
-
Kalaignanam, K., Shankar, V., & Varadarajan, R.
(2007).
Asymmetric new product development alliances: Win-win or win-lose partnerships?. Management Science.
53(3), 357-374.
-
Dong, Y., Shankar, V., & Dresner, M.
(2007).
Efficient replenishment in the distribution channel. Journal of Retailing.
83(3), 253-278.
-
Berry, L. L., Shankar, V., Parish, J. T., Cadwallader, S., & Dotzel, T.
(2006).
Creating new markets through service innovation. MIT SLOAN MANAGEMENT REVIEW.
47(2), 56-+.
-
Shankar, V., & Winer, R. S.
(2006).
When customer relationship management meets data mining. Journal of Interactive Marketing.
20(3‐4), 2-4.
-
Shankar, V., & Malthouse, E. C.
(2006).
Moving interactive marketing forward. Journal of Interactive Marketing.
20(1), 2-4.
-
Neslin, S. A., Grewal, D., Leghorn, R., Shankar, V., Teerling, M. L., Thomas, J. S., & Verhoef, P. C.
(2006).
Challenges and opportunities in multichannel customer management. Journal of Service Research.
9(2), 95-112.
-
Shankar, V.
(2006).
Proactive and reactive product line strategies: Asymmetries between market leaders and followers. Management Science.
52(2), 276-292.
-
Shane, S., Shankar, V., & Aravindakshan, A.
(2006).
The effects of new franchisor partnering strategies on franchise system size. Management Science.
52(5), 773-787.
-
Shankar, V.
(2005).
Building on the momentum in interactive marketing. Journal of Interactive Marketing.
19(4), 2-3.
-
Divakar, S., Ratchford, B. T., & Shankar, V.
(2005).
Practice Prize Article: A Multichannel, Multiregion Sales Forecasting Model and Decision Support System for Consumer Packaged Goods. 24(3), 334-350.
-
Shankar, V., & Winer, R. S.
(2005).
Interactive marketing goes multichannel. Journal of Interactive Marketing.
19(2), 2-3.
-
Bart, Y., Shankar, V., Sultan, F., & Urban, G. L.
(2005).
Are the drivers and role of online trust the same for all Web sites and consumers? A large-scale exploratory empirical study. JOURNAL OF MARKETING.
69(4), 133-152.
-
Divakar, S., Ratchford, B. T., & Shankar, V.
(2005).
CHAN4CAST: A multichannel, multiregion sales forecasting model and decision support system for consumer packaged goods. Marketing Science.
24(3), 334-350.
-
Winer, R. S., & Shankar, V.
(2004).
A strong year for JIM. Journal of Interactive Marketing.
18(4), 2-3.
-
Pan, X., Ratchford, B. T., & Shankar, V.
(2004).
Price dispersion on the internet: A review and directions for future research. Journal of Interactive Marketing.
18(4), 116-135.
-
Lam, S. Y., Shankar, V., Erramilli, M. K., & Murthy, B.
(2004).
Customer value, satisfaction, loyalty, and switching costs: An illustration from a business-to-business service context. 32(3), 293-311.
-
Inman, J. J., Shankar, V., & Ferraro, R.
(2004).
The Roles of Channel-Category Associations and Geodemographics in Channel Patronage. JOURNAL OF MARKETING.
68(2), 51-71.
-
Ancarani, F., & Shankar, V.
(2004).
Price levels and price dispersion within and across multiple retailer types: Further evidence and extension. 32(2), 176-187.
-
Shankar, V., & Bolton, R. N.
(2004).
An empirical analysis of determinants of retailer pricing strategy. Marketing Science.
23(1), 28-49.
-
Pan, X., Ratchford, B. T., & Shankar, V.
(2004).
A Model of Retail Competition in Service and Price: Pure Play Internet vs. Bricks-and-Mortar Retailers
-
Winer, R. S., & Shankar, V.
(2003).
JIM makes great strides during 2003. Journal of Interactive Marketing.
17(4), 2-4.
-
Shankar, V., & Bayus, B. L.
(2003).
Network effects and competition: an empirical analysis of the home video game industry. Strategic Management Journal.
24(4), 375-384.
-
Winer, R. S., & Shankar, V.
(2003).
A new vision for the journal. Journal of Interactive Marketing.
17(1), 2-4.
-
Ancarani, F., & Shankar, V.
(2003).
Symbian: Customer interaction through collaboration and competition in a convergent industry. Journal of Interactive Marketing.
17(1), 56-76.
-
Bolton, R. N., & Shankar, V.
(2003).
An empirically derived taxonomy of retailer pricing and promotion strategies. Journal of Retailing.
79(4), 213-224.
-
Shankar, V., Smith, A. K., & Rangaswamy, A.
(2003).
Customer satisfaction and loyalty in online and offline environments. International Journal of Research in Marketing.
20(2), 153-175.
-
Ratchford, B. T., Pan, X., & Shankar, V.
(2003).
On the Efficiency of Internet Markets for Consumer Goods. Journal of Public Policy and Marketing.
22(1), 4-16.
-
Pan, X., Ratchford, B. T., & Shankar, V.
(2002).
Can Price Dispersion in Online Markets be Explained by Differences in e-Tailer Service Quality?
-
Pan, X., Ratchford, B. T., & Shankar, V.
(2002).
Can price dispersion in online markets be explained by differences in e-tailer service quality?. Journal of the Academy of Marketing Science.
30(4), 433-445.
-
Elrod, T., Russell, G. J., Shocker, A. D., Andrews, R. L., Bacon, L., Bayus, B. L., ... Shankar, V.
(2002).
Inferring Market Structure from Customer Response to Competing and Complementary Products. Marketing Letters.
13(3), 221-232.
-
Shankar, V., Urban, G. L., & Sultan, F.
(2002).
Online trust: a stakeholder perspective, concepts, implications, and future directions. Journal of Strategic Information Systems.
11(3-4), 325-344.
-
Pan, X., Ratchford, B. T., & Shankar, V.
(2001).
Why Aren't the Prices of the Same Item the Same at Me.com and You.com?: Drivers of Price Dispersion Among E-Tailers
-
Shankar, V.
(2000).
Cutting Edge: Gillettes Journey to Global Leadership, by Gordon McKibben. Boston, MA: Harvard Business School Press, 1998. 429 pages. $24.95. Journal of Product Innovation Management.
17(1), 92-94.
-
Russell, G. J., Ratneshwar, S., Shocker, A. D., Bell, D., Bodapati, A., Degeratu, A., ... Shankar, V. H.
(1999).
Multiple-Category Decision-Making: Review and Synthesis. Marketing Letters.
10(3), 319-332.
-
Shankar, V.
(1999).
New Product Introduction and Incumbent Response Strategies: Their Interrelationship and the Role of Multimarket Contact. Journal of Marketing Research.
36(3), 327-344.
-
Shankar, V.
(1999).
New product introduction and incumbent response strategies: Their interrelationship and the role of multimarket contact. Journal of Marketing Research.
36(3), 327-344.
-
Shankar, V., Carpenter, G. S., & Krishnamurthi, L.
(1999).
The Advantages of Entry in the Growth Stage of the Product Life Cycle: An Empirical Analysis. Journal of Marketing Research.
36(2), 269-276.
-
Shankar, V., Carpenter, G. S., & Krishnamurthi, L.
(1999).
The advantages of entry in the growth stage of the product life cycle: An empirical analysis. Journal of Marketing Research.
36(2), 269-276.
-
Shankar, V., Carpenter, G. S., & Krishnamurthi, L.
(1998).
Late Mover Advantage: How Innovative Late Entrants Outsell Pioneers. Journal of Marketing Research.
35(1), 54-70.
-
Shankar, V., Carpenter, G. S., & Krishnamurthi, L.
(1998).
Late mover advantage: How innovative late entrants outsell pioneers. Journal of Marketing Research.
35(1), 54-70.
-
Shankar, V.
(1997).
Pioneers' marketing mix reactions to entry in different competitive game structures: Theoretical analysis and empirical illustration. Marketing Science.
16(3), 271-293.
-
Shankar, V., & Krishnamurthi, L.
(1996).
Relating price sensitivity to retailer promotional variables and pricing policy: An empirical analysis. Journal of Retailing.
72(3), 249-272.
-
Shankar, V., Azar, P., & Fuller, M.
: A Multicategory Brand Equity Model and Its Application at Allstate. 27(4), 567-584.
-
Pan, X., Ratchford, B. T., & Shankar, V.
The Evolution of Price Dispersion in Internet Retail Markets
-
Li, K., & Shankar, V.
(2023).
Inference Theory for Quasi-experimental Methods when Data are Non-stationary with Unknown Structure: Does the Lifting of Shelter-in-Place Keep Covid-19 Manageable?
-
book
-
Shankar, V.
(2014).
SHOPPER MARKETING 2.0: OPPORTUNITIES AND CHALLENGES. Ed. 11.
Emerald.
-
Shankar, V., & Carpenter, G.
(2012).
Handbook of Marketing Strategy. Edward Elgar Publishing.
-
Shankar, V., & Carpenter, G. S.
(2012).
Introduction. Edward Elgar Publishing.
-
Pan, X., Ratchford, B. T., & Shankar, V.
(2003).
THE EVOLUTION OF PRICE DISPERSION IN INTERNET RETAIL MARKETS. Ed. 12.
Emerald.
-
Shankar, V.
(2014).
SHOPPER MARKETING 2.0: OPPORTUNITIES AND CHALLENGES. Ed. 11.
Emerald.
-
chapter
-
Narang, U., & Shankar, V.
(2019).
MOBILE MARKETING 2.0: STATE OF THE ART AND RESEARCH AGENDA. Review of Marketing Research.
Shankar Venkatesh. (Eds.),
MARKETING IN A DIGITAL WORLD.
(pp. 97-119).
Emerald.
-
Bolton, R. N., & Shankar, V.
(2018).
Emerging retailer pricing trends and practices. HANDBOOK OF RESEARCH ON RETAILING.
(pp. 104-131).
Edward Elgar Publishing.
-
Varadarajan, R., Yadav, M. S., & Shankar, V.
(2014).
First-Mover Advantage in the Internet-Enabled Market Environment. Handbook of Strategic e-Business Management.
(pp. 157-185).
Springer Nature.
-
Shankar, V., & Li, J. K.
(2014).
Leveraging Social Media in the Pharmaceutical Industry. Ding, M., Eliashberg, J., & Stremersch, S. (Eds.),
Innovation and Marketing in the Pharmaceutical Industry.
(pp. 477-505).
Springer Nature.
-
Shankar, V.
(2012).
B2B e-commerce. HANDBOOK OF BUSINESS-TO-BUSINESS MARKETING.
(pp. 625-638).
Edward Elgar Publishing.
-
Shankar, V., & Carpenter, G. S.
(2012).
Handbook of Marketing Strategy Introduction. HANDBOOK OF MARKETING STRATEGY.
(pp. 1-6).
-
Shankar, V., & Carpenter, G. S.
(2012).
Late-mover strategies. HANDBOOK OF MARKETING STRATEGY.
(pp. 362-375).
Edward Elgar Publishing.
-
Shankar, V.
(2012).
Marketing resource allocation strategy. HANDBOOK OF MARKETING STRATEGY.
(pp. 153-171).
Edward Elgar Publishing.
-
Shankar, V.
(2012).
Marketing strategy and firm value. HANDBOOK OF MARKETING STRATEGY.
(pp. 415-439).
Edward Elgar Publishing.
-
Shankar, V.
(2012).
Mobile marketing strategy. HANDBOOK OF MARKETING STRATEGY.
(pp. 217-230).
Edward Elgar Publishing.
-
Bolton, R. N., Shankar, V., & Montoya, D. Y.
(2010).
Recent Trends and Emerging Practices in Retailer Pricing. RETAILING IN THE 21ST CENTURY: CURRENT AND FUTURE TRENDS, SECOND EDITION.
(pp. 301-318).
Springer Nature.
-
Shankar, V.
(2010).
Competitive Analysis. Wiley International Encyclopedia of Marketing.
Wiley.
-
Shankar, V.
(2010).
Competitor Analysis. Wiley International Encyclopedia of Marketing.
Wiley.
-
Shankar, V.
(2010).
Digital Medium and Global Marketing. Wiley International Encyclopedia of Marketing.
Wiley.
-
Reibstein, D., & Shankar, V.
(2010).
Innovation Metrics. Wiley International Encyclopedia of Marketing.
Wiley.
-
Shankar, V.
(2010).
Marketing Strategy Models. Wiley International Encyclopedia of Marketing.
Wiley.
-
Shankar, V., & Meyer, J.
(2009).
The Internet and International Marketing. The SAGE Handbook of International Marketing.
(pp. 451-467).
SAGE Publications.
-
Shankar, V.
(2008).
Strategic Marketing Decision Models for the Pharmaceutical Industry. International Series in Operations Research and Management Science.
HANDBOOK OF MARKETING DECISION MODELS.
(pp. 469-498).
Springer Nature.
-
Shankar, V.
(2008).
The Evolution of Markets: Innovation Adoption, Diffusion, Market Growth, New Product Entry, and Competitor Responses. Shane, S. (Eds.),
The Handbook of Technology and Innovation Management.
(pp. 57-112).
JOhn Wiley & Sons.
-
Bolton, R. N., Shankar, V., & Montoya, D. Y.
(2006).
Recent Trends and Emerging Practices in Retailer Pricing. Retailing in the 21st Century.
(pp. 255-269).
Springer Nature.
-
Shankar, V., & Spanjol, J.
(2005).
Adaptive Innovation Management. The Agile Enterprise.
(pp. 151-166).
Springer Nature.
-
Pan, X., Shankar, V., & Ratchford, B. T.
(2002).
Price competition between pure play versus bricks-and-clicks e-tailers: Analytical model and empirical analysis. The Economics of the Internet and E-commerce.
(pp. 29-61).
Emerald Group Publishing Limited.
-
Narang, U., & Shankar, V.
(2019).
MOBILE MARKETING 2.0: STATE OF THE ART AND RESEARCH AGENDA. Review of Marketing Research.
Shankar Venkatesh. (Eds.),
MARKETING IN A DIGITAL WORLD.
(pp. 97-119).
Emerald.
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conference paper
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Zhang, G., Allaire, D., McAdams, D. A., & Shankar, V.
(2018).
GENERATING TECHNOLOGY EVOLUTION PREDICTION INTERVALS WITH BOOTSTRAP METHOD. v007t06a057-v007t06a057.
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Zhang, G., McAdams, D. A., Darani, M. M., & Shankar, V.
(2017).
PRODUCT PERFORMANCE EVOLUTION PREDICTION BY LOTKA-VOLTERRA EQUATIONS. Proceedings of the ASME Design Engineering Technical Conferences.
v007t06a014-v007t06a014.
-
Zhang, G., Allaire, D., McAdams, D. A., & Shankar, V.
(2018).
GENERATING TECHNOLOGY EVOLUTION PREDICTION INTERVALS WITH BOOTSTRAP METHOD. v007t06a057-v007t06a057.
-
institutional repository document
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Li, K., & Shankar, V.
(2020).
Estimating the Causal Effect of A Digitally Native Retailer Opening a New Store: A New Two-Step Synthetic Control Method
-
Narang, U., & Shankar, V.
(2020).
Selectively Going Backward to Move Forward? The Role of Backward Compatibility in Video Game and Controller Sales
-
Narang, U., Shankar, V., & Narayanan, S.
(2018).
Does Mobile App Failure Impact Online and In-Store Shopping
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Lee, L., Inman, J., Argo, J., Boettger, T. M., Dholakia, U. M., Gilbride, T., ... Shankar, V.
(2017).
From Browsing to Buying and Beyond: The Needs-Adaptive Shopper Journey Model
-
Dotzel, T., & Shankar, V.
(2016).
The Effects of B2B Service Innovations on Firm Value and Firm Risk: How Do They Differ from Those of B2C Service Innovations?
-
Narang, U., & Shankar, V.
(2016).
The Effects of Mobile Apps on Shopper Purchases and Product Returns
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Shankar, V., & Hanson, N.
(2013).
How Emerging Markets are Reshaping the Innovation Architecture of Global Firms
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Lilien, G. L., Roberts, J., & Shankar, V.
(2012).
Effective Marketing Science Applications: Insights from ISMS-MSI Practice Prize Finalist Papers and Projects
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Shankar, V., & Liu, Y.
(2012).
The Dynamic Impact of Product-Harm Crises on Brand Equity and Advertising Effectiveness: An Empirical Analysis of the Automobile Industry
-
Kushwaha, T., & Shankar, V.
(2012).
How Valuable are Multichannel Customers? The Moderating Effects of Product Category on the Relationship between Channel Preference and Monetary Value
-
Shankar, V.
(2008).
Service Innovations, Customer Satisfaction, and Firm Value: Asymmetries between Internet-Enabled and Non-Internet-Enabled Service Innovations
-
Shankar, V.
(2008).
Strategic Allocation of Marketing Resources: Methods and Managerial Insights
-
Pan, X., Ratchford, B. T., & Shankar, V.
(2004).
A Model of Retail Competition in Service and Price: Pure Play Internet vs. Bricks-and-Mortar Retailers
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Bart, Y., Shankar, V., Sultan, F., & Urban, G. L.
(2003).
Are the Drivers and Role of Online Trust the Same for All Web Sites and Consumers?: A Large-Scale Exploratory Empirical Study
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Pan, X., Ratchford, B. T., & Shankar, V.
(2003).
Can Price Dispersion in Online Markets Be Explained By Differences in E-Tailer Service Quality?
-
Ratchford, B. T., Pan, X., & Shankar, V.
(2003).
On the Efficiency of Internet Markets for Consumer Goods
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Pan, X., Ratchford, B. T., & Shankar, V.
(2003).
Price Dispersion on the Internet: A Review and Directions for Future Research
-
Pan, X., Ratchford, B. T., & Shankar, V.
(2003).
The Evolution of Price Dispersion in Internet Retail Markets
-
Pan, X., Shankar, V., & Ratchford, B. T.
(2002).
Price Competition between Pure Play vs. Bricks-and-Clicks E-Tailers: Analytical Model and Empirical Analysis
-
Pan, X., Ratchford, B. T., & Shankar, V.
(2002).
Why Aren't the Prices of the Same Item the Same at Me.Com and You.Com?: Drivers of Price Dispersion Among E-Tailers
-
Shankar, V., & Bayus, B. L.
(2002).
Network Effects and Competition: An Empirical Analysis of the Home Video Game Industry
-
Li, K., & Shankar, V.
(2020).
Estimating the Causal Effect of A Digitally Native Retailer Opening a New Store: A New Two-Step Synthetic Control Method
-
webpage
-
Shankar, V.
(2021).
How Bezos and Amazon changed the world
-
Shankar, V.
(2019).
Amazon is turning 25 heres a look back at how it changed the world
-
Shankar, V.
(2018).
Singles Day shows Chinas global retail power
-
Shankar, V., & Narang, U.
(2017).
More businesses are trying mobile apps to lure and keep consumers
-
Shankar, V.
(2021).
How Bezos and Amazon changed the world
Research
co-principal investigator on
Teaching
teaching activities
- MKTG323 Marketing Research Instructor
- MKTG438 Strategic Digital Mktg Instructor
- MKTG613 Marketing Management Instructor
- MKTG638 E-commerce Strategy Instructor
- MKTG665 Research Mktg Decis Instructor
- MKTG687 Sem In Marketing Models Instructor
- MKTG691 Research Instructor
Works By Students
chaired theses and dissertations
-
Dotzel, Thomas (2010-10). Essays on Service Innovation.
-
Hanson, Nicole Lynn (2015-07). Essays on New Product Development in Emerging Markets.
-
Kalaignanam, Kartik (2009-05). Essays on new product development alliances.
-
Kushwaha, Tarun Lalbahadur (2009-05). Essays on multichannel marketing.
-
Lin, Zhongjian (2014-05). Semiparametric Methods and Applications.
-
Meyer, Jeffrey Dean (2011-10). Essays On Hybrid Bundle Pricing.
-
Song, Myunggook (2011-10). Essays on International Market Entry Strategy.
-
Vadakkepatt, Gautham Gopal (2011-10). Essays on Firm Growth and Survival as a Fortune 500 Firm.
-
Yun, Wonjoo (2014-08). Essays on Product Recalls, New Product Preannouncements, and Shareholder Value.
Background
education and training
- Ph.D. in Marketing, Northwestern University - (Evanston, Illinois, United States) 1995
- M.B.A. in Business Administration, Indian Institute of Management Calcutta - (Kolkata, India) 1986
- B.T. in Engineering, Indian Institute of Technology Kharagpur - (Kharagpur, India) 1984
awards and honors
- Distinguished Alumnus Award, conferred by Indian Institute of Technology Kharagpur - (Kharagpur, India), 2015
- Long Term Impact Award Finalist, conferred by Institute for Operations Research and the Management Sciences - (Catonsville, Maryland, United States), 2015
- IJRM-EMAC Steenkamp Award, conferred by European Marketing Academy, 2014
- Highly Cited Researcher, conferred by Thomson Reuters - (New York, New York, United States), 2014
- Lifetime Achievement Award for Retailing, conferred by American Marketing Association - (Chicago, Illinois, United States), 2013
- Distinguished Alumnus Award, conferred by Indian Institute of Management Calcutta - (Kolkata, India), 2013
- Donald Lehmann Award, conferred by American Marketing Association - (Chicago, Illinois, United States), 2000
- Paul E. Green Award, conferred by American Marketing Association - (Chicago, Illinois, United States), 1999
Contact
first name
- Venkatesh (Venky)
has last name
- Shankar
mailing address
-
Texas A&M University
201C Wehner Marketing
4112 TAMU
College Station, TX 77843-4112
USA
Other
In the News
- vshankar@mays.tamu.edu